The Marketing Millennials How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412
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May 1, 2026 
Heike Young, seasoned B2B content leader formerly at Microsoft and Salesforce who grew a huge LinkedIn following with humorous short-form video. She talks about using TikTok-style humor on LinkedIn. She explains why low-fi authenticity often beats polished content. She shares a playbook for starting and scaling personal brand video, and how to convince leadership to try fast, cheap experiments.
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Rapid LinkedIn Growth From Low Fidelity Videos
- Heike grew her LinkedIn from ~2,000 to over 20,000 followers by prioritizing humorous short-form vertical videos starting January 2024.
- She began during maternity leave, inspired by TikTok's low-fi viral style and wanting a creative outlet while learning video editing.
High Production Can Hurt B2B Authenticity
- Bigger production budgets often reduce authenticity and make B2B content read like ads, lowering organic performance.
- Low-fidelity content frequently outperforms polished videos when the idea and voice are stronger than the production gloss.
How To Convince Leaders To Try Low Fi Content
- Convince leadership by leading with external examples, performance data, budget comparisons, and speed-to-market arguments.
- Show competitor creator work, cost-per-impression of low-fi approaches, and how fast timely videos can be produced.