Heike Young

Heike Young, Head of Content at Microsoft Advertising, shares her wealth of experience in enterprise content marketing. She emphasizes the importance of shifting perspectives over just metrics in measuring success. Heike discusses how her team prioritizes employee-led content, fostering creativity beyond traditional brand publishing. She also explains the collaborative nature of content, creative, and marketing ops at Microsoft, and how she built a scalable system with innovative tools to enhance engagement and influence.