The Marketing Millennials

The New Rules of LinkedIn Growth | Marketing, Demystified Podcast

Apr 24, 2026
Daniel Murray, founder of The Marketing Millennials and a B2B LinkedIn growth expert who builds seven-figure media brands, breaks down LinkedIn’s 2026 playbook. He explains why comments can beat posts, how the algorithm chooses content, audience-first repeatable ideas, and tactics for turning LinkedIn into a real acquisition channel.
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ADVICE

Prepare A Comment Bank

  • Create a comment bank of proven perspectives and meme templates saved for rapid use.
  • Use comments to test post ideas low-lift and to remix high-performing content into feed-visible formats.
INSIGHT

Write For Audience Not Ego

  • Posts fail when creators write journals for themselves instead of solving audience pain points.
  • Optimize hooks, full-screen images, and CTAs that encourage saves or sends because LinkedIn now emphasizes those actions.
ADVICE

Be A Dedicated LinkedIn Consumer

  • Be a heavy platform consumer: study what's working in your niche and mimic formats you see succeed.
  • Give LinkedIn 100% effort rather than spreading thin across many platforms to get repeatable results.
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