The Marketing Millennials Why Community is the Future of Marketing with Chanel Clark, Founder of The Marketing Club | Ep. 392
Feb 13, 2026
Chanel Clark, founder of The Marketing Club and community builder, grew a LinkedIn spark into 15,000+ marketers across Australia and New Zealand. She discusses scaling via LinkedIn and in-person events. She covers engagement across Slack, newsletters and socials. She explains when to start charging, decentralizing chapters, and planning events and pricing as the community grows.
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Accidental Launch From One LinkedIn Post
- Chanel accidentally started The Marketing Club from a single LinkedIn post that invited marketers to a Slack channel.
- Within a week 180 marketers joined and the community quickly expanded into events and new regions.
Events Turn Online Followers Into Members
- LinkedIn remained The Marketing Club's primary growth channel because marketers use it daily for professional connections.
- Bringing the online community into IRL events multiplied engagement and scaled membership rapidly.
Match Channel To Engagement Level
- Use multiple channels (Slack, LinkedIn, Instagram, newsletter, events) to match different engagement levels.
- Encourage highest-engagement members into Slack and events while keeping newsletters for lurkers.