How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health

TV is exploding again. But most brands still don’t know how to make it work without blowing their budget.

In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play.

From fixing fragmented measurement and delayed reporting, to proving TV’s impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine.

They dive into Q1 wellness pushes, why linear still matters for older demographics, how to think about creative testing, and why scared money doesn’t make money when you’re trying to scale.

If you’re a mid-market brand stuck between performance and brand (and wondering whether TV is worth it) this is the episode for YOU.

Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ

Follow Meghan:

LinkedIn: https://www.linkedin.com/in/meghantshea/

Follow Romano:

LinkedIn: https://www.linkedin.com/in/rbottini/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com