The Lazy CEO Podcast with Jane Lu

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking.  They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and positioning in the kids’ clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space. By the end of the episode, you’ll learn: How to pinpoint the key messaging your customers actually care about. Why ethics alone aren’t enough and how to combine them with design, style, and premium positioning. How to diversify your product range while maintaining a strong brand identity. Practical strategies to test, refine, and market products effectively. If you’re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketing approaches are failing. In this episode, you’ll learn: Why millennial-focused brand strategies no longer cut through. How to build flexible, culturally relevant brand ideas that resonate. How to grow strategically without over-relying on short-term projects or constant hiring. So get ready to press pause and write this all down - this episode is packed full of insights! Did you miss Part 1 with Eugene? Listen HERE: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business. In this episode, you’ll learn: The role luck actually plays in the early stages of business, and how you can create more of it. Why you have to spend money to make money and how risk directly influences your results. How your environment shapes your ambition, momentum, and the opportunities you’re able to see. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Aaron Sansoni went from blowing $180,000 in his first year to building an empire worth over $250 million. But this episode isn’t a highlight reel. It’s the raw, unfiltered reality of what it actually takes to build something that lasts. Aaron opens up about the early mistakes: debt, unpaid taxes, failed businesses, and the painful cash flow lessons that shaped his philosophy. In this episode, you’ll learn: How Aaron went from early failures and financial mistakes to acquiring companies and building real wealth through equity. The key lessons about cash flow, action, and surrounding yourself with the right people. Why uncommon outcomes require uncommon behaviour and how to apply that mindset in your own business. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Follow Aaron Sansoni: @aaronsansoniSee omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel launched CUB at just 23 years old and has since built it into one of Australia’s most vibrant communities for business owners who want to grow, connect, and genuinely enjoy networking.This week’s business review focuses on Muun Skincare, a Korean skincare brand founded by Cindy, who left her full-time job to launch and scale the company. The episode takes a deep dive into Muun’s social media, website, and content strategy, offering honest, actionable insights to help strengthen the brand.By the end of this episode, you'll learn: How to fix website and messaging issues that may be blocking customer conversions. How to use social media and UGC to build trust, validation, and stronger sales. Where to focus marketing spend, including whether expanding into Meta ads, email marketing, or other channels is worthwhile. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.

From hand-folding flyers in an apartment to selling a company for $180M, Frank Greeff has lived the startup journey most founders only dream about. In this episode, Frank shares the story of how he and his brothers built RealBase from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigated a high-stakes 50/50 merger with their biggest competitor, a potential trademark lawsuit, and ultimately a nine-figure exit to Domain.com.au. Now, Frank is back with a new venture, Kinso, tackling the communication chaos that slows modern businesses.In this episode, you’ll learn: How Frank shifted his mindset to lead a team that could think for itself. The key pivots that turned a small signage business into a scalable tech marketplace. How “firing yourself” from your own bottleneck helped scale faster. Whether you’re scaling your first startup, thinking about a merger, or dreaming of a big exit, Frank’s insights reveal what it really takes to grow, lead, and sell a startup in today’s world. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Frank Greeff: @frankgreeff_See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise.Eugene breaks down 3 tips to make any brand unforgettable. Forget the old influencer playbook - just posting with lifestyle stars won’t cut it anymore. We dive into how founders can team up with creators who actually educate, entertain, and ignite niche communities to make your brand impossible to ignore. You’ll also learn how to set up your brand identity online so your audience instantly knows exactly who you are. And if you want your content to actually build real value, Eugene explains why creating fluent, consistent brand assets from day one is a total game-changer.So get ready to press pause and write this all down - this episode is packed full of insights!Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.

How do you turn a uni side hustle and a love of shoes into one of Australia’s biggest fashion empires?In this episode, Susannah Khouzame shares how she built Billini, the iconic footwear brand that started in her garage, now stocked at over 500 stockists worldwide and of course the one you probably bought from first, Showpo! With no background in footwear, Susannah taught herself everything from scratch, from sourcing in China to managing cash flow and designing runway-worthy styles at affordable prices. She opens up about the early mould disasters, building a loyal team including her sister, scaling to 40 retail stores, juggling three kids, and why empowering her people to make decisions has been key to growing globally. Susannah’s story is proof that you don’t need funding, connections, or a perfect plan. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Billini & Susannah: @billinishoes @skhouzameSee omnystudio.com/listener for privacy information.

In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal. Jane and Anaita share practical strategies to test product-market fit, identify ideal wholesale partners, and improve Billow Beach’s Instagram and website with honest feedback and actionable tips. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Anaita Sarkar: @sellanythingonlineSee omnystudio.com/listener for privacy information.

How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands? In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike. He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo  Connect with Adam Linforth: LinkedIn Follow Budgy Smuggler: @budgysmugglerSee omnystudio.com/listener for privacy information.