Help My Small Business: How to Pinpoint What Your Customers Actually Care About

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking. 

They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and positioning in the kids’ clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space.

By the end of the episode, you’ll learn:

• How to pinpoint the key messaging your customers actually care about.

• Why ethics alone aren’t enough and how to combine them with design, style, and premium positioning.

• How to diversify your product range while maintaining a strong brand identity.

• Practical strategies to test, refine, and market products effectively.

If you’re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Daniel Hakim: @the.danielhakim

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