Help My Small Business: How to Fix Your Funnel and Build a Compelling Product Story

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel launched CUB at just 23 years old and has since built it into one of Australia’s most vibrant communities for business owners who want to grow, connect, and genuinely enjoy networking.

This week’s business review focuses on Muun Skincare, a Korean skincare brand founded by Cindy, who left her full-time job to launch and scale the company. The episode takes a deep dive into Muun’s social media, website, and content strategy, offering honest, actionable insights to help strengthen the brand.

By the end of this episode, you'll learn:

• How to fix website and messaging issues that may be blocking customer conversions.
• How to use social media and UGC to build trust, validation, and stronger sales.
• Where to focus marketing spend, including whether expanding into Meta ads, email marketing, or other channels is worthwhile.

Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Daniel Hakim: @the.danielhakim

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