Snipd home pageGet the app
public
GTM Live chevron_right

26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker

Jun 16, 2020
24:34
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
1
Introduction
00:00 • 2min
chevron_right
2
Relationships and Customer Stories
02:01 • 3min
chevron_right
3
Is There a Need for Internal Relationship Building?
04:55 • 3min
chevron_right
4
Do You Think About Content Marketing Long Term?
07:25 • 2min
chevron_right
5
How Do You Measure Brand Sentiment?
09:41 • 2min
chevron_right
6
Is There a Bucket of People That Are Not Getting the Opportunity to Get Into Marketing?
12:00 • 2min
chevron_right
7
Is There a Fourth Strategy That Can Be Executed?
13:50 • 2min
chevron_right
8
B to C Marketing
15:37 • 4min
chevron_right
9
Investing in the Customer, Is a Good Idea?
19:56 • 2min
chevron_right
10
Brandon, You Can Iterate on the Product So Fast
22:03 • 2min
chevron_right

Earlier this year we stopped in with LeadMD (Phoenix, AZ) where Chris Walker (CEO, Refine Labs) and Andrea Lechner-Becker (CMO, LeadMD) chat about B2B Marketing, how marketing attribution misses the power and impact of word-of-mouth, and why companies are so driven by net new customer acquisition.

HomeTop podcastsPopular guestsTop books