
26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker
GTM Live
00:00
Do You Think About Content Marketing Long Term?
The way people think about content marketing, and i commented on the somting to tday, i think is wrong. If you're thinking short term, than your case study is going to be come by my thing, 20 % orara. So you've to think about it long term,. like i'm trying to educate people about what the product did at this account, or i'm tring to educate people on this topic, or this. And through the awareness created from the content, if you deliver it in an effective way, we'll create more awareness, and therefore in bonds.
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