
26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker
GTM Live
00:00
Is There a Need for Internal Relationship Building?
If you're a real leader, idon't? I don't think so. There's demand generation of elp bound demand theres running like i would call them kind of traditional mangenRunning webonars, going to events and doing these things where you basely get contacts,. You at to call them and then give them to your sales team. And then all those people don't buy something, there's that option. Ah. Then there's other things, like running performance marketing campaigns, like edwards, or bottom of the funnel social. And that's the again, doesn't work if you don't hae the right sales engine, if you n'thav the
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