B to C Marketing

Supe companies end up either significantly overpricing their product or under pricing their product. And a lot of times i say, b to c marketers are just doing fundamentals so much better, so much botter. All the best stuff that i do in mark men comes from betise. Nobody took me seriously at the first company, where i was like, we're going to sell this medical device that cost ten thousand dollars to physicians through facebook ads. 12 months later, we had done almost a million dollars in revenue off of that channel alone. So why aren't people doing it? I think your point or hypothesis that its risk adversion is a good one.