The Business of Creators

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.How do you build a team as a content creator? With the challenges of ever evolving platforms, new formats of content and more and more ways to make incremental revenue, many creators I speak to are finding their time is getting spread thinner and thinner and they don’t have time for what they enjoy most.  In the latest episode of the Business of Creators podcast Ian speaks with Jackson Williams, who is leading Creator Partnerships at Stir. Jackson explains how top creators like Airrack and Ryan Trahan are using Stir to enable their production teams to participate in the revenue from each video. Jackson also shares lots of other advice for building a team. Please go check it out and subscribe to the show for interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this episode Ian speaks with Charles Weill from CreatorML.com. On this show you will get to hear Charles's take on:What’s more important for the success of a YouTube video - Click Through Rate (CTR) or Average View Duration (AVD)?How to optimise your thumbnails and titlesHow to double the views of your old YouTube videos! Charles's analysis comes from using machine learning to crunch millions of data sets in a way that’s never been done before! You're guaranteed to learn something new in this episode.If you want to save $20 on the first month's subscription of CreatorML then join here with this discount code https://creatorml.com/?via=ian You can find Charles on Twitter here @CharlesWeill 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this episode Ian speaks with Mateo Price from creator analytics agency AMA. Mateo explains what happened when he reached out to a leading creator with advice, details the most important metrics to focus on as a creator and shares his thoughts on what you should be doing with YouTube Shorts. There's a lot of great advice in here that you don't want to miss. If you want to hear more stories like this then be sure to subscribe to this show and follow me on Twitter @ishepherd for daily recommendations on the creators you need to be following right now. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video. In this episode Ian speaks with the manager of the Sidemen - Jordan Schwarzenberger. The Sidemen are the biggest creators in the UK right now with millions of fans across every single social media platform. They’re also pioneering entrepreneurs and in this episode Jordan tells us about the huge team they have working for them helping to create new ventures including a fried chicken business, a vodka brand and an exclusive membership club. If you want to hear more stories like this then be sure to subscribe to this show and follow me on Twitter @ishepherd for daily recommendations on the creators you need to be following right now. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.videoIn this latest episode Ian is joined by James Davidson, Director of Talent Strategy at esports and apparel business 100 Thieves.  The organization was founded in 2017 by Matthew "Nadeshot" Haag. Investors include Scooter Braun and Drake. 100 Thieves is arguably one of the most important companies in gaming and creator culture with more than 150 employees, recently raising $60m  valuing the business at more than $460m.In this episode James tells us about some of the amazing things going on in the business and how they support their content creators.

The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.videoIn this episode Ian is joined by the CEO of Vudini, Ricky Hill. Vudini is an AI driven YouTube keyword and publishing tool which promises to help you get your videos discovered on YouTube.In this episode Ricky tells us about some of the magic behind Vudini and what it can do. 

The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.videoIn this episode Ian is joined by the CEO of Lightricks Zeev Farbman. If you've not heard of Lightricks you will definitely heard of their 11 apps which include Facetune and Videoleap.In this episode Zeev tells us all about the apps and some of the other exciting developments in the pipeline!

The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Alban Brooke from Buzzsprout - podcast hosting and distribution made easy. Full disclosure, I use Buzzsprout, I think it’s a great service and I wanted to get Alban on to tell us all about it. In this episode Alban gives so much amazing advice about starting and optimising a podcast. This is one of my favourite episodes and I think you’re going to learn a lot from it. For more information on Buzzsprout go to www.buzzsprout.com Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.video

The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Jared Loman from Kajabi - a platform giving creators a whole host of ways to monetize. Whether it’s online courses, coaching, memberships, podcasts, newsletters, communities they've got it. What's more, they don't take a percentage of the revenue you earn. For more information on Kajabi go to kajabi.com Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.video

The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Ryan Patrick Duffy from Knowable - an audio-only course platform that offers original courses that are taught by experts and creators in their field. Ryan shares information about the platform and words of wisdom for the creator economy.For more information on Knowable: https://knowable.fyiKnowable on the App Store: https://apps.apple.com/us/app/knowable-audio-courses/id1458674567Knowable creator application: https://create.knowable.fyi/Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.video