The Sidemen - Behind the scenes with the manager of the UK's most successful and innovative content creators

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In this episode Ian speaks with the manager of the Sidemen - Jordan Schwarzenberger. The Sidemen are the biggest creators in the UK right now with millions of fans across every single social media platform. They’re also pioneering entrepreneurs and in this episode Jordan tells us about the huge team they have working for them helping to create new ventures including a fried chicken business, a vodka brand and an exclusive membership club.

If you want to hear more stories like this then be sure to subscribe to this show and follow me on Twitter @ishepherd for daily recommendations on the creators you need to be following right now.