The Business of Creators
Ian Shepherd
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
Episodes
Mentioned books
Oct 24, 2021 • 38min
Monetizing your podcast with Jason Sew Hoy from Supercast
The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Jason Sew Hoy from Supercast - a membership platform for podcasts. In this episode Jason explains all about the platform including how to share exclusive content, reward members and monetize. If you are a podcaster, or are thinking about launching one, you don't want to miss it!Ian is co-founder of Electrify Video Partners, investing $m in established creators to accelerate their growth. Check us out at electrify.video
Oct 17, 2021 • 25min
Is this the easiest way to edit a video? With Michael Sieb from Type Studio
The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this podcast Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Michael Sieb from Type Studio. Type Studio is a text-based video editor. Instead of editing in the classic video time-line, you simply edit your video by editing the transcribed text. Michael shares more about the platform and we discuss the broader creator economy. I hope you enjoy it. Ian is co-founder of Electrify Video Partners, investing $m in established creators to accelerate their growth. Check us out at electrify.video
Oct 11, 2021 • 41min
Powering under-represented creators with Lyonel Douge and Vic Boddie from TipSnaps
The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this podcast Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this second episode Ian speaks with Lyonel Douge and Vic Boddie from TipSnaps. TipSnaps is a platform for Creators to monetize their fan-base and followers and holds the distinction of being the first black owned creator platform. We cover so much in this episode from the focus on under-represented creators to some amazing case studies of creators from around the world. Ian is co-founder of Electrify Video Partners, investing $m in established creators to accelerate their growth.
Oct 3, 2021 • 32min
Monetizing your audience with Simon Ellington from Ko-fi
The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this podcast Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. In this first episode Ian speaks with Simon Ellington. Simon is co-founder of Ko-fi, a free, friendly way to accept donations, memberships and sales directly from fans. They discuss everything from monetizing your audience to the future of the creator economy. Ian is co-founder of Electrify Video Partners, investing $m in established creators to accelerate their growth.
