The Business of Creators

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.Feastibles, Prime and Chamberlain Coffee are all excellent examples of creator backed businesses that are disrupting traditional FMCG brands. But how do you get an influencer to promote your start up brand in exchange for equity?In this latest episode Ian speaks with Scott Van den Berg of Influencer Capital, a new fund that invests with influencer marketing in startups. They partner up with web’s most recognizable faces to put startup brands in front of millions of consumers in exchange for equity. I speak with the founder Scott to find out why start ups should think about doing an equity deal with influencers and how to construct a deal. This concept could be huge!Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian speaks with Conor Eliot, Head of Creator Partnerships at Opus Clip.Opus Clip is a generative AI video tool that repurposes one long form video into multiple short form videos in just one click. I've had a play around and it's pretty impressive what the technology can do already. I know that a number of top creators are using it and I wanted to get them on the show to tell us all about it. In this episode we discuss how Opus Clip can help a creator edit videos in seconds and the future of AI in video production. You don't want to miss it!Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian speaks with YouTube's Creator Liaison Rene Ritchie to find out more about the new monetization opportunities.Rene's role is to will serve within YouTube as an advocate for creators and work with creators to help understand YouTube. In this episode we discuss:The new ways for emerging creators to earn revenue on YouTube soonerHow YouTube balances the company's goals and creator needsThe latest insights from YouTube on how to think about ShortsRene's recommendations for creators, having now spent a year on the inside at YouTube! Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian speaks with Farbod Mansorian, the CEO of Unilingo. Farbod is the pioneer of translating YouTube videos into multiple languages. We discuss Why creators should convert their content into other languagesHow they can do it and how much they can makeWhich languages to chooseYouTube's multi-language track vs channels in multiple languagesHow AI will affect translation services And much, much more! You can get in contact with Farbod on Twitter @farbodmansorian. Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian speaks with Jordi van den Bussche aka Kwebbelkop. Jordi is one of the most forward thinking creators in the industry and has a team of 75 supporting him on his various ventures. We discuss His ten year career as a creator on YouTubeThe challenges with mental health as a creatorHis entrepreneurial venturesWhy he thinks virtual influencers are the futureHis experience creating VTuber Bloo And much, much more! This is one of my favourite episodes.  Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian speaks with Avi Gandhi one of the most experienced and connected executives in the creator economy. Avi shares his thoughts on: His Biggest lessons working with creatorsHow creators should be thinking about AI and tools like ChatGPTYouTube Shorts monetisationCreator financingAnd much, much more!Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian speaks with Megan Lightcap from Slow Ventures and the Creator Fund. This Creator Fund is designed specifically to invest capital in individuals to help them build their brands & create more long-term value. They invest anywhere from $100K to $5M in each person in return for anywhere from 1-5% of a creator's future earnings over their careers.In this episode Megan explains exactly what they are looking for in an investment opportunity and how they review these with some real examples of creators that they're actively working with. Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian speaks with the founders of Fanfix, a platform that enables creators to connect with and earn from their most loyal Gen Z fans. In the show Harry and Simon explain the broad variety of creators that are using the Fanfix platform, best practices for promotion and monetizaton and some of the new features that are in their product pipeline. It was amazing to hear how far they've built the company in less than two years and not surprising to learn that some creators are making 7 figure sums on the platform!Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Melvin Hedlund from Senior Studios and Ian talk about the huge impact that Minecraft continues to have on the creator economy. Melvin is just 19, yet in 2022 his company worked on more than 3000 projects in this booming industry with creators such as The Sidemen and Lazarbeam.Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.What's the future of the Creator Economy? In the latest episode Ian speaks with the founding partner of Creator Ventures Sasha Kaletsky who explains how the firm began when Sasha and YouTuber Caspar Lee began investing in creator businesses, what they found when they mapped the progress of more than 500 creator start ups, and how Sasha believes social media will move from follower platforms to content platforms and what that means for a creator. Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.