The Business of Creators

Get ready to level up your knowledge of the gaming industry's hottest trend - in-game content creation! Join us as we dive into the world of Overwolf, where passionate gamers are turning their modding skills into cold, hard cash.In this latest episode we have not one but two guests. We welcome Shahar Sorek, CMO of Overwolf - the powerhouse platform revolutionizing user-generated content in gaming, and Sean Philip van Zyl, aka Garuga123 - the mod maestro behind some of Ark's most popular prehistoric additions. We discussAn insider's look at the booming creator economy in gaming - from Minecraft to GTA, and how Overwolf is aiming for a billion-dollar payout to creators by 2030.The art and science of mod-making as Gurugo123 shares his creative process and the challenges of balancing passion with profitability.The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit our new website at electrify.video.Please subscribe to this show for more interviews from industry leaders shaping the Creator Economy.

Iggy Azalea, the Australian rapper and creator-economy pioneer, discusses her innovative Dream Vault crowdfunding platform aimed at empowering creators and communities. She explains how it differs from traditional tools by enhancing social engagement. Iggy also delves into her meme token project, $MOTHER, emphasizing community-driven crypto culture. With insights on celebrity pitfalls in the crypto space and the importance of authenticity, Iggy shares her journey of blending creativity with technology and connecting directly with fans.

Alexis Nikole is taking the internet by storm with her unique blend of eco-friendly lifestyle content. The former social media manager turned full-time creator has amassed a huge following for her fun, educational videos showcasing her passion for foraging and cooking with wild ingredients.From those humble beginnings, sharing photos of foraged greens and simple meals, Nikole's audience exploded when she started creating fun, educational videos on platforms like TikTok. Her secret sauce is blending education and entertainment.After years of juggling her day job with her growing creator career, Alexis took the leap in 2022 to pursue content creation full-time.And now she has ventured into products, with a collaboration with sustainable homecare brand Blueland. I spoke to Alexis about her journey and this new product launch.The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.

The world famous Cannes Lions International Festival of Creativity recently announced LIONS Creators to accelerate the growth of the creator economy within the creative marketing mix. In this latest episode Ian is joined by Simon Cook, CEO of Cannes Lions, to discuss the initiative ahead of the show later this month. We discuss the history of this 70 year old event, the rationale behind LIONS creators, and what to expect at the show. If you’ve always wondered what this event is about, or want to know exactly what they’re doing to connect brands with creators at this year's show and whether you should be attending, then take a listen!The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.

Check out the new Creator Chatbot that can capture email leads, offer promotions and recommend products to purchase.The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this latest episode Ian is joined by Sean Kim, President and Chief Product Officer at Kajabi, to discuss their brand new AI-powered chatbot called Creator.io. Sean explains what this innovative tool offers creators, from increasing sales and engagement to providing 24/7 customer support. Sean also shares insights into how some creators are already leveraging Creator.io, as well as his vision for the future of AI in this space. Whether you're an established creator or just starting out, this conversation will give you a glimpse into the game-changing potential of AI for scaling your business and connecting with your audience like never before.Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.Over the last few months I’ve been diving head first into learning about the leading platforms supporting creators with digital products and courses. And in this episode I speak with Olivia Owens from Teachable. She explains:How Teachable supports creatorsProvides some examples of creators that are having success on the platformShares her tips for creators thinking about launching new products. There is a lot of information packed into this episode which I’m sure you will enjoy. Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In the latest episode Ian speaks with Alex Chavez-Munoz, Director and Co-founder at Wild Vision and Viral Talent. We cover Everything you need to know about content syndication, including how to determine which content will work and in which genreThe huge growth in TV via OTT and FAST TVLessons learned during Alex’s long career working with creators Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In the first episode of 2024 Ian speaks with Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck. In this podcast Lindsey explains his thoughts on: The most important trends in influencer marketing right nowThe opportunities for influencers on LinkedInHow to build campaigns with micro and nano creatorsPlease go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In the latest episode Ian speaks with Brian Freeman, the founder of Creatorland. Brian is building the LinkedIn for content creators and he explains: The core mission and vision of the platform and how it differs from traditional platforms like LinkedInHow creators are already using Creatorland to grow their business including some early success stories and How he’s building partnerships to help brands reach out to creatorsPlease go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In the latest episode Ian speaks with Evan Britton, the founder of Famous Birthdays. This isn’t just a website but a treasure trove of data on celebrity and creator culture!In this episode Evan explains:How they collect the dataHow businesses and creators should think about using Famous Birthdays andHow some of the biggest creators like Addison Rae and Charlie D’Amelio were discovered on the platformThere is a lot of information packed into this short episode!Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.