The Search for Authentic Fragrances with Alexis Nikole aka The Black Forager

Alexis Nikole is taking the internet by storm with her unique blend of eco-friendly lifestyle content. The former social media manager turned full-time creator has amassed a huge following for her fun, educational videos showcasing her passion for foraging and cooking with wild ingredients.

From those humble beginnings, sharing photos of foraged greens and simple meals, Nikole's audience exploded when she started creating fun, educational videos on platforms like TikTok. Her secret sauce is blending education and entertainment.

After years of juggling her day job with her growing creator career, Alexis took the leap in 2022 to pursue content creation full-time.

And now she has ventured into products, with a collaboration with sustainable homecare brand Blueland. I spoke to Alexis about her journey and this new product launch.

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.

Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.