Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I’m sharing the five things you need to make sure you have correct before you press send.Topics We Cover in This Episode:Why editors don't answer your emails How to make your pitch more compellingWhat not to do in your pitchHow to use relevant content to give editors confidence in your storyThe importance of packaging in brandingResources Mentioned:Gloria Chou PR Podcast: Episode #2, CPR Pitching Method™Gloria Chou PR Podcast: Episode #32, Vincent PhamvanConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessTo better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch.Topics We Cover in This Episode:How to make your pitch stand outPitching do’s and don’tsGeneral tips for pitching your storyEffective ways to follow up on a cold emailPowerful email subject lines that get clicksHow to use social media to build relationships with journalistsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Vincent on Twitter: @vphamvanFollow Parents Club on Instagram: https://instagram.com/joinparentsclubFind out more about the Parents Club: Parents ClubCheck out Parent’s Club app: parents.club/appFree newsletter for modern parents @https://parents.club/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy. Topics We Cover in This Episode:The #1 hack to get featured on a podcastQuick tips on structuring the perfect pitchThe best ways to get a journalist or host to open your requestsHow to foster a respectful and “of service” mindsetWhether getting featured on TV is worth the effortResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Listen to Ellen Yin’s Podcast - Cubicle to CEOFind out more about Ellen - ellenyin.comFollow Ellen on Instagram - @missellenyinKnow when your emails are opened - Mailtrack.io Check out Rory Varden’s book - Procrastinate on PurposeIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis episode also includes:How to be of service to a journalist Podcast pitch tips from pro hosts and common pitch mistakes that turn them offRelationship building and growing your network Rejection and why it’s the most helpful thing you can experience Energy required for successful PRResources Mentioned : Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not. TOPICS WE COVER IN THIS EPISODE: What Business Insider covers How to stand out as a small business The importance of being familiar with current events The power of tangible deliverables Using data, surveys, and predictions in your pitchFamiliarizing yourself with the journalist and publication you are pitching to Being able to articulate how your business is relevant How much you should be following up How to write a good subject line Valuing the journalism that you consumeResources Mentioned:Find out More About Jennifer: https://www.businessinsider.com/author/jennifer-ortakales Follow @JOrtakales on Twitter: https://twitter.com/JOrtakales Follow @jennifer.ortakales on Instagram: https://www.instagram.com/jennifer.ortakales/ Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode Leeanna shared what inspired her to create her product, what the evolution of press success can look like for a small business, how she pitches her product to different audiences, and more. Topics We Covered In This Episode :Entering into a huge industry as a small business Researching what you need rather than thinking too far ahead When to get started with PR Focusing on what you know Getting your product into a big retailer Why you should follow up more than once How to get features for free The value of making connections with people over time How to approach sending samples to people Tweaking your pitch to be relevant to different audiences Resources Mentioned :Visit the tooktake Website: https://tooktake.com/ Follow @tooktake on Instagram: https://www.instagram.com/tooktake/ Follow @hellotooktake on Facebook: https://www.facebook.com/hellotooktakeConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources :Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right here on the Small Business PR podcast. TOPICS WE COVER IN THIS EPISODE: Landing press opportunities without any connections Why you shouldn't be afraid to tell your storyThe power of sharing your processThe value of small blogs Establishing a digital presence What it looks like to pitch, follow up, and land a press opportunity  How to follow up effectively Doing what feels authentic Working with an intern or assistantResources Mentioned :Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Visit Makeba’s Website: https://www.butterbykeba.comTake the Scent Quiz and Use Code BB20 for 20% OFF: https://butterbykeba.com/pages/take-the-scent-quiz Connect with Makeba on LinkedIn: https://www.linkedin.com/in/makeba-guilan-lloyd-3b160a8 Follow Butter by Keba on Facebook: https://www.facebook.com/butterbykeba Follow @butterbykeba on Instagram: https://www.instagram.com/butterbykeba Follow @chakrathecollection on Instagram: https://www.instagram.com/chakrathecollection Follow @unitycodecollection on Instagram: https://www.instagram.com/unitycodecollection If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to hear Neill talk about changing the equation from “time spent = money and success” to “value created = money and success” and other gems, stick around.  TOPICS WE COVER IN THIS EPISODE: Getting out of your own way The importance of having the right mindset A common misconception about time The difference between being an employee in your business and an entrepreneur in your business Understanding that success is created by value, not time How to overcome perfectionism Identifying your level of perfectionDelegating more efficiently How to stop being so easily distractedDitching to-do listsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Visit Neill’s Website: http://www.neillwilliams.com Follow Neill on Instagram: https://www.instagram.com/neillwilliamscoach/ Get Neill’s 30-Day Life Coach Business Planner: https://neillwilliams.com/30-day-planner-landing-1 If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThe 10 ideas in this episode will generate hundreds of story ideas, so if you’ve been staring at a blank page and you just don’t know what to write about, I’ve got you covered. TOPICS WE COVER IN THIS EPISODE: The difference between a story topic and a story angle Following seasonal trends Commenting on what’s happening in the news How to take a data-driven approach by conducting surveys Elevating voices from marginalized communities Why you should go against the grain Predicting the future Pitching heartwarming local storiesFocusing on policy or law Creating a gift or product guide The value of writing something from your own point of viewResources Mentioned:Episode 01: How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 Writer Margaux Lushing: www.gloriachoupr.com/1 Episode 05: How to Get Over Imposter Syndrome and Pitch Confidently with Golf Educator and Brand Ambassador Dr. Greta Anderson: www.gloriachoupr.com/5 Episode 14: How to Grow Your Business With Short, Viral Videos That Convert with TikTok and Instagram Video Expert Spiffy Darko: www.gloriachoupr.com/14 Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessZach is sharing things like how to think differently about the cost of marketing, how to build a loyal audience, and why you should be giving yourself more credit for what you already know. If you want to take the next step with your marketing, this episode is a great place to start. TOPICS WE COVER IN THIS EPISODE: What to do when you don’t have a lot of money to invest in marketing Looking at potential ROI before cost Evaluating where you’re getting stuck Experiencing things while you have them How to use a 5-day challenge as a marketing toolBuilding trust and loyalty with your audience Giving yourself credit for everything you do Utilizing templates Resources Mentioned:Follow Zach on Facebook: http://www.facebook.com/zachspucklerFollow Zach on Instagram: http://instagram.com/heartsoulhustle Get the 5-Day Challenge Toolkit: https://toolkit.heartsoulhustle.com/challenge-launch-toolkit Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram