Small Business PR How to Get Your Unknown Product Into Fortune 500 Retailers, Online Magazines, and Outlets with Leeanna Gantt
Apr 4, 2022
41:21
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- Download the 10 ways to get free PR for your small business
In this episode Leeanna shared what inspired her to create her product, what the evolution of press success can look like for a small business, how she pitches her product to different audiences, and more.
Topics We Covered In This Episode :
- Entering into a huge industry as a small business
- Researching what you need rather than thinking too far ahead
- When to get started with PR
- Focusing on what you know
- Getting your product into a big retailer
- Why you should follow up more than once
- How to get features for free
- The value of making connections with people over time
- How to approach sending samples to people
- Tweaking your pitch to be relevant to different audiences
Resources Mentioned :
- Visit the tooktake Website: https://tooktake.com/
- Follow @tooktake on Instagram: https://www.instagram.com/tooktake/
- Follow @hellotooktake on Facebook: https://www.facebook.com/hellotooktake
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources :