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Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not.

TOPICS WE COVER IN THIS EPISODE:

What Business Insider covers
How to stand out as a small business
The importance of being familiar with current events
The power of tangible deliverables
Using data, surveys, and predictions in your pitch
Familiarizing yourself with the journalist and publication you are pitching to
Being able to articulate how your business is relevant
How much you should be following up
How to write a good subject line
Valuing the journalism that you consume

Resources Mentioned:

Find out More About Jennifer: https://www.businessinsider.com/author/jennifer-ortakales
Follow @JOrtakales on Twitter: https://twitter.com/JOrtakales
Follow @jennifer.ortakales on Instagram: https://www.instagram.com/jennifer.ortakales/
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

How to Get Onto Business Insider and Pitch Your Small Business with Entrepreneurship Reporter Jennifer Ortakales Dawkins