Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessGet ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year angles you can pitch to the media, so you can start the new year as a new you!Topics We Discuss in this Episode:Why the end and beginning of the year are all about PR opportunitiesPitching angles that matter in Q4 to end the year rightHow planting seeds early in the year helps your business growThe many facets and reasons for pitching as early as Q1A new perspective on serving your customersResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast-Episode # 55:https://www.gloriachoupr.com/show-notes/how-to-get-your-new-product-in-gift-guides-from-first-time-founder-kim-behzadiIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessLet this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!Topics We Discuss in this Episode:Why visibility is a top priority in doing PRThe best places and the right time to be visible onlineOptimizing social media for PR visibility purposes and connectionWhy you shouldn't fear sending that pitch to the journalistFinding your voice through pitching and connecting with peopleRoutines and habits to build your mindset for PR visibilityResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Ivory Howard: https://www.facebook.com/groups/428633254951941Get access to Ivory Howard's Free Program: https://programs.ivoryhoward.com/zen/fitinfiveIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to go out from being unknown to being seen, heard, and valued, you must learn the right way to pitch. This episode will help you create a pitch that not only gets noticed but is credible, relevant, and has a unique point of view. This will definitely help you land that PR feature you truly deserve. Topics We Discuss in this Episode:Common elements and practices that make your pitch look badThe importance of researching the recipient of your PR pitch Why credibility is the least important factor when pitchingActionable steps to getting your pitch easily noticedWhy pitching specifics matters more than you realizeGiving value to the journalist, the press, and their audienceResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast-Episode # 2: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-freeIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover the experts' methods and nuggets of PR wisdom, so you can successfully pitch these journalists and land that feature you truly deserve. Topics We Discuss in this Episode:Discovering the ocean of opportunities to get product featuresAn insider's view into the business of gift and product guidesWhy small businesses should continue pitchingHow business founders can leverage organic coverageOptimizing your PR pitch with new approachesThe PR relationships that matter when pitchingResources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Victoria Giardina on Instagram: https://www.instagram.com/victoriagiardinaGet Victoria Giardina's books now: Sailing Home: https://www.amazon.com/Sailing-Home-Victoria-Giardina-ebook/dp/B0B6Q81BS9Work of Art: https://www.amazon.com/Work-Art-Victoria-Giardina/dp/B09NS4ST59Consult Victoria Giardina: victoriarosegiardina@gmail.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you are on a personal mission to add value to the world through your small business, then this episode is what you need.  Topics We Discuss in this Episode:How to find your deeper WHY and weave that into your PR pitchOvercoming rejections and fears in pitching journalistsThe journalists' trail that you should follow when pitchingWhy you should maximize organic media over adsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Discover more about Green Ablutions: https://www.greenablutions.comFollow Green Ablutions on Instagram: https://www.instagram.com/greenablutionsGet 10% off through 31st of December 2022 using the Code GloriaPR10 :https://www.greenablutions.com/collections/allIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're thinking of pitching for a product guide or something that's seasonal, this episode is for you. Access the journalist's mind on what comprises the winning pitches that help business founders get their products featured on shopping guides. Topics We Discuss in this Episode:Practical steps to prepare for pitching your productUnderstanding what shopping guides are really forWhat makes a great pitch according to a journalistThe biggest pitching mistakes of most business foundersHow you should connect to a journalist before and after your pitchIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria ChouJoin Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouFollow Emily Cieslack on Instagram: @emilycieslackConnect with Emily Cieslack: emilycieslak.webstarts.comGet 10% off through 31st of December 2022 using the Code GloriaPR10 :https://www.greenablutions.com/collections/allAdditional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're still on the fence, waiting for the 'perfect' moment, I'm telling you it's time to take action for your small business. The best step you can take now is to tune in to this episode and discover the five things my PR students have in common that get them featured in top media outlets. Soon enough, I hope to see you featured, too! Topics We Discuss in this Episode:Maximizing social media to connect with the right journalistsWhy you should embrace specificity in your PR messageThe PR truth that every business founder must understandHow adaptability and agility help you in your PR pitchesEmbracing rejections to move the needle of your businessResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouConnect with Gloria Chou on LinkedIn: Gloria ChouSmall Business PR Podcast-Episode #35- How to Get PublicityIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way, even if you're a first-time business founder.Topics We Discuss in this Episode:The # 1 trait that business founders must possessMaking buckets of priorities for your business and PRWhy PR, not social media, is the path for marketing your productsA trifecta model for following-up journalistsInstilling relevance for pitching in gift guides all season longHow your small wins lead to the most extraordinary ripples for your businessResources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria ChouJoin Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouConnect with Kim Behzadi on Instagram: Read It and Eat It BoxKnow more about Kim's Products: booksnbread.comGet 10% off your first order: Code: SmallBizPR10If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're ready to be featured as the industry expert and the go-to service provider, tune in to this inspiring episode that will surely help grow your service-based business while giving value to the world. It's your time to land the free media features you deserve.  Topics We Discuss in this Episode:PR Insights from a service-based entrepreneurFinding inspirations and ideas for PR pitchesWhy your 'expert opinions' matter more than everThe main reason why you should not sell before journalistsHow to go from cold outreach into inbound leadsReaping all the ROI you deserve because of your PR effortsResources Mentioned:Connect with Dr. Noor Ali on LinkedIn: Noor AliFollow Dr. Noor Ali on Instagram: Dr.NoorHealthVisit Dr.Noor Ali's website: https://drnoorhealth.comConnect with Gloria Chou on LinkedIn: Gloria ChouSmall Business PR Podcast- Episode #32: How to Cold PitchIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessLet's take a deep dive into finding the reason for every season for your products, so you can finally land that gift guide feature you genuinely deserve! Topics We Discuss in this Episode:The distinct purposes of gift guidesFitting your gift guide pitch in the publisher's timelineHow to find the right publication to feature your productInsider tips and insights on pitching for a holiday gift guideFinding the reasons in your product all season longHow affiliate links help your product get more visibilityResources Mentioned:Gloria Chou's Masterclass: PR Masterclass Follow Jessica Toscano on Instagram: Jessica Toscano IG Connect with Jessica Toscano on LinkedIn: Jessica Toscano Follow Jessica Toscano on Twitter: @msjtoscanoIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram