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If you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way, even if you're a first-time business founder.

Topics We Discuss in this Episode:

The # 1 trait that business founders must possess
Making buckets of priorities for your business and PR
Why PR, not social media, is the path for marketing your products
A trifecta model for following-up journalists
Instilling relevance for pitching in gift guides all season long
How your small wins lead to the most extraordinary ripples for your business

Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Connect with Kim Behzadi on Instagram: Read It and Eat It Box
Know more about Kim's Products: booksnbread.com
Get 10% off your first order: Code: SmallBizPR10

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

How to Get Your New Product in Gift Guides from First-time Founder Kim Behzadi