Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you have plenty of questions about landing that feature on gift guides and product roundups, the chances are you'll have your questions answered in this episode.Topics We Discuss in this Episode:Keeping an open mindset for pitching in all seasonsThe right angles that matter in this season for the journalistsWorking around the timelines of journalists and publishers How to best demonstrate your product/servicesExpert PR tips to attract journalists to read your pitchResources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria ChouSmall Business PR Podcast-Episode # 1: How to Get into a Gift GuideIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis episode is meant to help you and your products be more ready than ever! Topics We Discuss in this Episode:Small business realities before the holidaysUsing your best sellers to get through the holiday seasonsWhy you should be the face of your productMarketing Psychology 101: How people really buy productsHow multiple streams of marketing and sales help your small businessResources Mentioned:Gloria Chou's Masterclass: PR MasterclassJoin The Product Boss' free workshop series: The Product Boss Free WorkshopLearn more about The Product Boss: The Product Boss WebsiteListen to The Product Boss Podcast: The Product Boss PodcastEnroll in The Multi-$tream Machine Course: The Multi-$tream MachineIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJoin us as we dive deep inside the mind of a journalist to understand how they think and what they are exactly doing with your PR pitches. Once you know the dos and don’ts of PR, you will be more confident in your organic PR efforts. Topics We Discuss in this Episode:An insider's view of what a journalist's inbox looks likeKeeping your pitches concise yet meaningfulWhy are you the best person to pitch your product or serviceThe elements that matter most in your pitch for journalistsHow envisioning your life leads to better pitches and messagesFollowing the right timing and timeline when pitchingResources Mentioned:Gloria Chou's Masterclass: PR MasterclassFollow Jessica Toscano on Instagram: Jessica Toscano IG Connect with Jessica Toscano on LinkedIn: Jessica ToscanoFollow Jessica Toscano on Twitter: @msjtoscanoIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition. You just can't miss this episode if you finally want to launch and create that great press release! Topics We Discuss in this Episode:How being specific makes your press release greatExamining exemplary press release structures and contentThe importance of concise and relevant messaging in press releasesInsider tips and tricks in testing your press release Resources Mentioned:Gloria Chou's Masterclass: PR Masterclass Let Gloria Chou write your press release: Gloria Chou VIP Small Business PR Podcast: Episode # 41: Understanding Press Releases  Small Business PR Podcast: Episode # 42: Leverage Press ReleasesIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we invited Stacy Tuschl, also a PR expert, to share with us the most important PR lessons she got from pitching and appearing on over 100 podcasts.  Whether you're new to PR or have been pitching for more PR exposure, you can gain abundant PR lessons and expert insights by tuning in. Topics We Discuss in this Episode:Strategies for prioritizing PR and business activitiesHow to build momentum for your PR exposureWhy you should track what’s working for youThe power of the snowball effect in PRAn insider’s look into the inbox of podcast producersThe #1 nugget of wisdom in PR you must knowResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Stacy Tuschl on Instagram: @stacytuschlJoin the Foot Traffic Community on Facebook: Foot Traffic™ CommunityIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back from being the best version of yourself.Topics We Discuss in this Episode:Ways to overcome impostor syndrome and self-doubts in doing PRHow creating your story helps you build your brandCrafting messages (DMs and emails) that journalists can't resist openingWhy practicing your pitch is better than waiting for the right timingThe benefits of always pitching before media to clarify your narrativeUtilizing your story to create more business opportunitiesResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Connect with Sandy Lin on LinkedIn: Sandy LinFollow Sandy Lin on TikTok: Sandy Lin’s TikTokFollow Sandy Lin on Instagram: Sandy Lin's IG If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessSo immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching! Topics We Discuss in this Episode:Realizing the truth that you always have the potential to pitchThe primary fear that holds you back from pitchingHow being of value helps you get the journalists' attentionThe cold and hard truth about timing and sending your pitchesPro tips for an email that journalists will surely rememberResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast: Episode # 1: Pitch for Gift GuidesSmall Business PR Podcast: Episode # 29: Get Onto Business InsiderSmall Business PR Podcast: Episode # 32-Cold Pitch to ForbesSmall Business PR Podcast: Episode # 38- Secure PR and Paid ConsultingIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWhether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!  Topics We Discuss in this Episode:Understanding the business of podcastingWhy business founders should try podcasting at least once The numbers that matter in podcastingTips for crushing your guest podcast interviewIdentifying the right shows to pursue guest spotsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Travis Albritton's Email: travis@christcentered.marketingIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert.Topics We Discuss in This Episode:Why introverts should write and speak to the media for PRShowing a mindset of resilience in pitching as an introvertThe PR hacks for introverts to navigate their way in pitching Fitting the pieces of the PR jigsaw puzzleHow to construct concise and captivating PR presentations Resources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Madeline Schwarz’s LinkedIn: Madeline SchwarzMadeline Schwarz’s Website: madelineschwarzcoaching.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.Topics We Discuss in This Episode:Why you need to pitch regardless of the seasonTaking advantage of holidays and events for your PR pitchThe framework for finding unique and relevant anglesUsing trends and expert insights to pitch your storyHow you should approach PR as an expertResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram