Small Business PR

Gloria Chou
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8 snips
Feb 13, 2023 • 12min

How to Write Winning Subject Lines for Emails

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode with Gloria Chou, so you can learn how to write winning subject lines for your emails and generate content ideas. In no time, your pitch will finally be seen, heard, and valued! Topics We Discuss in this Episode:What a winning subject line for emails really looks likeGenerating content ideas and inspirations for your pitchHow to use data points for your subject lines and PR pitchWinning subject lines to become a person of authorityRepurposing subject lines and content ideas to other usable forms Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram
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Feb 6, 2023 • 27min

How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPitch like a pro and build community connections using the CPR Method. Tune in to this episode and learn from our podcast guest, Izolda Trakhtenberg, to see for yourself how you can genuinely provide value to the journalist’s audience. By doing that, you'll soon get the recognition you deserve. Topics We Discuss in this Episode:Why pitching for PR is all about the right timingThe brutal PR truth you should know before getting on a podcastHow to make people listen to you through the CPR methodThe contents that matter most in creating your pitchExpert insights on why small business founders should get on a podcast Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Izolda Trakhtenberg on Instagram:https://www.instagram.com/izoldatConnect with Izolda Trakhtenberg on LinkedIn:https://www.linkedin.com/in/izoldat/?original_referer=Follow Izolda Trakhtenberg on Twitter:https://twitter.com/IzoldaTVisit Izolda Trakhtenberg's official website:https://izoldat.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram
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Jan 30, 2023 • 46min

How to Sell Without "Selling" and Grow a Profitable Business in 2023 with Pat Flynn

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIt's time to grow a profitable business without sacrificing your values this year. Top podcaster and community builder Pat Flynn shares his secret to building a multi-seven-figure business while putting PEOPLE before profits and how to sell without selling. This episode is designed to help you in your PR journey so you can finally be seen, heard, and valued through serving people!  Topics We Discuss in this Episode:The challenges of profits versus people in growing your businessWhy the comparison game kills passion in serving your customersThe right questions to ask in organically growing your businessMaximizing the energies of co-creation and collaborationHow to really bring value to the customer experienceTranslating the service mindset into your PR pitch Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Connect with Pat Flynn on Twitter:https://twitter.com/patflynnSubscribe to Pat Flynn's YouTube channel:https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxwLearn more about Smart Passive Income:https://www.smartpassiveincome.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet’s connect on Instagram
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Jan 23, 2023 • 31min

The Worst Pitches I've Ever Received Part 2 (Don't Let This Be You!)

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMake your pitch stand out from the crowded inboxes of journalists! Tune in to this episode so you can stop committing the same mistakes and start getting more responses from your pitches. Soon enough, you'll land that media feature you genuinely deserve. Topics We Discuss in this Episode:No fluff, no bluff subject lines that get your pitch noticed  Why relevance is the secret to a successful PR strategyStructuring a solid and easy-to-follow pitchExpert insights on how to craft attention-grabbing pitchesThe reasons why specificity always matters in your pitchHow to demonstrate your value to the journalists' audience Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast: https://www.gloriachoupr.com/show-notes/the-worst-pitches-ive-ever-received-dont-let-this-be-youIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram
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Jan 16, 2023 • 42min

How to Captivate and Connect with Anyone Through Story with Jude Charles

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessCaptivate and connect with anyone through storytelling. Join us in this episode as we have a conversation that can inspire you to create and tell a story that gets you seen, heard, and valued for the impact you make in this world.  Topics We Discuss in this Episode:A storyteller's unique take on storytellingWhy storytelling is the new marketingThe problems with abusing and complicating storytellingHow vulnerability in storytelling leads to customer trustMaking stories as valuable tools for your businessImproving your storytelling prowess through proven techniques Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Jude Charles on Twitter: https://twitter.com/JudeCharlesVisit Jude Charles' website: https://judecharles.coSubscribe to Jude Charles' newsletter: https://judecharles.co/newsletterIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram
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Jan 9, 2023 • 19min

3 Ways PR and Visibility in Media Are Changing in 2023

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run. Topics We Discuss in this Episode:Why you should invest in compounded organic trafficThe harsh realities of social media to your PR effortsMaximizing ROIs by playing the long-term game of PR Why you should connect with freelance writers and contributorsThe main reason why journalists will refer to small business foundersLeveraging your message to the world through your pitch  Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet’s connect on Instagram
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Jan 2, 2023 • 34min

How to Pitch and Follow Up with a Journalist with Entertainment Reporter Danielle Broadway (formerly at LA Times)

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.Topics We Discuss in this Episode:Who should receive your pitch: the writer or the editor?The ins and outs of following up on your pitchMaximizing relevance and timeliness in your emailsThe secrets to creating a compelling and effective pitch storyInsights on writing for diversity and inclusivityResources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Connect with Danielle Broadway on Twitter: https://twitter.com/BroadwayWritesFollow Danielle Broadway on Instagram: https://www.instagram.com/dbroadwaywritesIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram
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Dec 26, 2022 • 32min

Sharing the Journey of My Surgery, Burnout, and Finding Myself Again

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJoin me in this final episode of the year as I share the lessons from my biggest mistakes in 2022 and how I've changed to become a better version of myself. Like me, you can turn your failures into business inspirations for other people.Topics We Discuss in this Episode:How the scarcity mindset misaligns you from your valuesThe power of leaning into radical generosity while setting boundariesFlipping the scripts of PR messaging in your businessLeadership lessons on running a small businessThe magic of leading by inspiration, not by control or micromanagementResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram
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11 snips
Dec 19, 2022 • 43min

The Ugly Truth Everyone Needs to Hear About Online Marketing with Copywriter Tarzan Kay

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you've been searching for honest conversations on better online marketing, look no further, for this episode is for you! Join us in this intimate discussion as we drop the ugly truth you need to hear to help your small business finally be heard, seen, and valued.Topics We Discuss in this Episode:Why customers are expecting more value for their moneyMoving from coercive persuasion to value-based messagingLessons from a business expert to generate millions in revenueThe myths of mindset in the marketing industryCrafting and delivering on your business' promises How personal vulnerability inspired genuine connection with customersResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Visit Tarzan Kay’s website: https://tarzankay.comRead more true stories from Tarzan Kay: https://tarzankay.substack.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram
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Dec 12, 2022 • 38min

How to REALLY Get the Attention of Journalists with Entrepreneur Magazine Editor-in-Chief Jason Feifer

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you really want to get the journalists' attention, stop whatever you're doing and tune in. This episode will help you make the journalists read your pitch, see how your business can help people, and give you the recognition you truly deserve.   Topics We Discuss in this Episode:The qualities of the most successful business foundersWhy journalists care more for their readers than youThe real reason why business founders fear changeThe pitching elements that matter most for publishersGetting to the deepest core of what you do with your businessHow the organic PR model can truly help business founders Resources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Learn more about Jason Feifer: https://www.jasonfeifer.comListen to Jason Feifer's podcast: https://www.jasonfeifer.com/build-for-tomorrowDownload Jason Feifer's free audio course: https://www.jasonfeifer.com/free-training-audio-courseIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

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