Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessFind out the answers to your biggest PR outreach questions by tuning in to this episode with Gloria Chou. You’ll get inside access from my exclusive interaction with small business heroes who are using the proven PR strategies that help them get seen, heard, and valued. Topics We Discuss in this Episode:How to research journalists and press release tipsFollow-up tips to always keep in mind when pitchingHow to use HARO in PR tipsHow to find niche journalists and media outletsHow to increase open rates of your emails Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Episode 41: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 1)https://www.gloriachoupr.com/41Episode 42: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 2)https://www.gloriachoupr.com/42If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIt’s time to stop being gross with your marketing and focus on what you can do instead. Join me and Brittany McBean in this episode to discover ethical PR and marketing strategies that will make you a credible and relevant small business hero that serves people in their best interests. Topics We Discuss in this Episode:What unethical marketing looks and sounds likeExpert tips on how to present and discern social proofResearch insights on the buying decisions of peopleThe importance of giving people more autonomy to decide to buyHow our marketing should speak to the people we serveThe process by which organic PR can help boost any business Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Brittany McBean:https://brittanymcbean.com/Subscribe to Brittany McBean’s YouTube Channel:https://www.youtube.com/@BrittanyMcBeanConnect with Brittany McBean:brittany@brittanymcbean.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you’re terrified of putting yourself out there to do PR, this is a can’t-miss episode with Alexandra Harbushka. You’ll discover the right mindset and pitching techniques that will help you rise above your fears. In that way, you’re not only getting seen, but you’re also helping more people with your story and your business.  Topics We Discuss in this Episode:How ‘imagined fear’ can stop you from moving forwardWhy you need to go back to your ‘Why’ to face your fearsMindset hack to deal with haters and negativitiesGetting specific with niche to send out your messageLeveraging media features for marketing and PRThe main reason why you should just start pitchingResources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Alexandra Habrushka:https://www.lifewithherpes.com/start-hereGet your free e-book from Life with Herpes:https://lifewithherpes.simplero.com/page/281203If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover the two must-haves you should include in every cold pitch you make. Join Gloria Chou in this episode as we go through the importance of specificity and relevance in pitching so you can finally make the journalist on the other side decide and say that “Yes!” that you truly deserve. Topics We Discuss in this Episode:Why pitching requires you to peel the layers of your businessThe two must-haves that make your cold pitch stand outHow to test if you are specific and relevant enough in your pitchMaking the subject lines of your pitch really matterThe whole point of pitching—making journalists respondPutting out to the world the puzzles of your small business Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Listen to Small Business PR Podcast:https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-freeIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJoin us in this intimate and inspiring episode as I open up about how my generational trauma and scarcity can impact entrepreneurship. It’s only by first acknowledging our inner landscape that we can change our narratives as small business heroes. Topics We Discuss in this Episode:What my generational trauma and scarcity really look likeHow I am healing generational trauma and scarcity Addressing the toxic and cancerous forms of capitalismThe need to be more self-aware as a leader and entrepreneurWhy you should elevate humanity in your businessThe mark of a true leader-entrepreneur Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Veronica Romney:https://www.veronicaromney.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMake PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.Topics We Discuss in this Episode:What exactly is SEO?SEO’s several advantages over social mediaHow long does it take to see business results through SEO?PR strategies that boost your SEO and help produce resultsWhy small business owners should understand SEO firstThe changes in SEO algorithms that you should be aware of Actionable steps and mindset to get started with SEO Resources Mentioned:Join Gloria Chou's PR Community:https://www.facebook.com/groups/428633254951941Get to know more about Laura Peters:https://mikeandlauratravel.comFollow Laura Peters on Instagram:https://www.instagram.com/mikeandlauratravelblogSubscribe to Mike and Laura’s YouTube Channel:https://www.youtube.com/c/mikeandlauratravelIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessClear away the three biggest mental roadblocks you may have as a small business founder by immersing yourself in this episode with Gloria Chou. It’s time to shift to an abundant mindset, so you can finally be seen, heard, and valued. Topics We Discuss in this Episode:The real reason why compounding matters in PRThe most important mindset that a small business founder should haveRealizing the most important skills in PRWhy PR must be about broadening your network Cultivating your skills, relationships, and mindset for your businessResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouSmall Business PR Podcast: Episode # 2- The CPR Method: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free Episode # 38- How to Pitch Business Services: https://www.gloriachoupr.com/show-notes/how-to-pitch-business-services-and-products-to-secure-pr-and-paid-consulting-opportunities-with-dermatologist-and-inventor-dr-ross-raduskyEpisode # 67- 3 Ways PR and Visibility are Changing: https://www.gloriachoupr.com/show-notes/3-ways-pr-and-visibility-in-media-are-changing-in-2023If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis episode is meant for you, small business founder, if you want to get featured on TV even without any agent or PR experience. So, follow along with Tijana Ibrahimovic and discover the organic framework that’ll help you go from unknown to being a seen, heard, and valued small business hero.  Topics We Discuss in this Episode:Key differences in pitching TV shows and online publicationsObjectively finding the uniqueness in your product and services Why goodwill and relationships with journalists really matterExpert steps to get inside a top journalist’s inboxThe right people and time in the TV industry to offer your pitch  Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Tijana Ibrahimovic on Instagram:https://www.instagram.com/tijanastyle/Know more about Tijana and her work:https://popstyletv.com/author/tijana-ibrahimovic/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessHow does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out there and seen by more people using Gloria’s CPR method of cold pitching for any opportunities including getting organic media features, podcasts, speaking panels, and more.  Topics We Discuss in this Episode:Turning a passion project into a small businessThe power of maximizing channels for your PR effortsRevelations and realizations about paid advertisementsHow the CPR method can help you attract top media outletsWhat you must emphasize in your pitch as a small businessConnecting with journalists even after your first pitchResources Mentioned:Join Gloria Chou's PR Community:https://www.facebook.com/groups/428633254951941Follow Jessica Santander on Instagram:https://www.instagram.com/Jessicasantander_designs/?hl=enKnow more about Jessica Santander:https://jessicasantander.comBe VIP friends and get 15% off your first order:https://manage.kmail-lists.com/subscriptions/subscribe?a=V6VCHV&g=WP6fTVIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business Join Gloria Chou in this eye-opening episode as we uncover the truth that every small business needs to hear this year. That’s because today is the time to make your message matter to the world and have you finally be seen, heard, and valued.  Topics We Discuss in this Episode: The truth on how people will continue to judge youHow the mindset of action sets you up for successIs there a right time to start with PR?Why you should know your message better than anyoneFacing the truth about the importance of your story Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941 Listen to Small Business PR Podcast Episode # 65:https://www.gloriachoupr.com/show-notes/sharing-the-journey-of-my-surgery-burnout-and-finding-myself-againIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram