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How does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out there and seen by more people using Gloria’s CPR method of cold pitching for any opportunities including getting organic media features, podcasts, speaking panels, and more.

Topics We Discuss in this Episode:

Turning a passion project into a small business
The power of maximizing channels for your PR efforts
Revelations and realizations about paid advertisements
How the CPR method can help you attract top media outlets
What you must emphasize in your pitch as a small business
Connecting with journalists even after your first pitch

Resources Mentioned:

Join Gloria Chou's PR Community:
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https://www.instagram.com/Jessicasantander_designs/?hl=en
Know more about Jessica Santander:
https://jessicasantander.com
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If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

How to Turn Your Passion Project into a Recognized, Credible Business with Solopreneur and Jewelry Designer Jessica Santander