The Online Course Show
Jacques Hopkins
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Episodes
Mentioned books
Mar 26, 2026 • 30min
278: Meet the AI Operator That Runs My Business
A creator describes building a persistent AI operator that runs business tasks 24/7. They cover setup choices, daily briefings, and how the AI triages email and drafts context-aware replies. Technical topics include OpenClaw agents, running on a Mac mini, SEO audits, analytics access, and safe permission strategies. The conversation also touches on maintenance, productivity tradeoffs, and using AI for personal routines.
11 snips
Mar 5, 2026 • 1h 2min
277: The “One Video a Week” System That Built a Million-Dollar Course Business (Featuring Lauren Bateman)
Lauren Bateman, guitar teacher and YouTuber who scaled a guitar education business to seven figures, shares her “one video a week” system. She discusses steady YouTube growth, a funnel that sends viewers to a free course, smart A/B testing wins, batching and delegation to stay lean, and balancing online courses with brick-and-mortar music schools.
12 snips
Feb 19, 2026 • 1h 5min
276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)
John Meese, founder of Sell Your Smarts and author who helps experts package and sell knowledge. He explains the Go Wide, Go Deep, Go Long framework and why starting deep with a premium group program can beat chasing scale. They cover landing high-ticket founding cohorts without ads, crafting a 10x promise that cuts through noise, and turning early wins into long-term memberships and masterminds.
8 snips
Feb 5, 2026 • 52min
275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)
Stephanie Gaffney, a live wedding painter and creator of The Wedding Painter's Blueprint, turned a decade of wedding work into a high-touch online program. She describes building a 12-week course, filming 50+ videos, and investing in production and team. Conversation covers pricing as a premium offer, choosing live cohorts versus evergreen access, launch tactics, and balancing family, commissions, and course work.
16 snips
Jan 8, 2026 • 59min
274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)
Join Julian Goldie, an AI-focused entrepreneur and SEO expert, as he unveils how to generate up to 100 pieces of content daily using AI avatars. He discusses the balance between automation and authenticity, revealing his strategy to maintain trust while leveraging AI. Learn about the flexibility of AI in content creation, the ethics of using avatars, and the evolution of SEO in an AI-driven world. With transparent insights and practical tips, Julian challenges conventional thinking about content, engagement, and scaling your offerings.
5 snips
Dec 18, 2025 • 1h 7min
273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)
In this conversation with Dan Cumberland, an AI consultant dedicated to helping founder-led brands scale authentically, listeners explore the delicate balance between utilizing AI and maintaining a unique brand voice. Dan outlines a POWER framework to ensure AI-generated content reflects personal flair, sharing insights on common marketing pitfalls and enhancing student experiences through AI. He also recommends practical tools and strategies for non-technical users to integrate AI seamlessly into their workflows, all while keeping authenticity at the forefront.
9 snips
Dec 4, 2025 • 1h 9min
272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)
In this conversation with Benny Lewis, founder of Fluent in 3 Months, listeners discover how a simple PDF transformed into a global brand. Benny shares insights on standing out in the crowded online course space and emphasizes the myth of being too late to start. He advocates for using personality quirks to differentiate from the competition and discusses the power of TikTok for creators today. With a focus on actionable content and embracing imperfection, Benny motivates aspiring creators to dive in and innovate.
Nov 20, 2025 • 1h 4min
271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)
In this discussion, speech coach Mike Pacchione, who has helped the likes of Amy Porterfield and Donald Miller, shares insights on designing effective online programs. He emphasizes the importance of feedback over standalone courses and explains his hybrid approach with Speech Club, combining coaching and group interaction. Mike also delves into the key elements of speaking, chooses cohort-based enrollment for rapport, and offers tips for improving student engagement. His practical advice encourages aspiring educators to focus on measurable results and effective marketing.
Nov 6, 2025 • 46min
270: Course Creation in a Post-AI World (Featuring Panos Siozos)
Panos Siozos, the visionary Founder and CEO of LearnWorlds, dives into the future of course creation in an AI-driven world. He discusses the significance of strong instructional design in making educational experiences effective and engaging. Panos reveals how LearnWorlds transforms passive content into interactive learning and offers insights on balancing free content with monetization. He emphasizes the growing importance of community in learning environments and shares his predictions for AI's role in personalized education.
Oct 23, 2025 • 49min
269: From Bust to 6-Figure Months (Featuring Rick Howard)
Rick Howard, a former Air Force acquisitions officer turned successful course creator, shares his journey from struggling consultant to generating six-figure months. He reveals how a single viral YouTube video transformed his business strategy. Rick discusses the importance of a scalable product, leveraging social media for leads, and the pivot from consulting to creating structured training programs. He also highlights his effective YouTube content strategy, community engagement, and the lessons learned from selling to individuals versus companies.
