The Online Course Show 269: From Bust to 6-Figure Months (Featuring Rick Howard)
Oct 23, 2025
Rick Howard, a former Air Force acquisitions officer turned successful course creator, shares his journey from struggling consultant to generating six-figure months. He reveals how a single viral YouTube video transformed his business strategy. Rick discusses the importance of a scalable product, leveraging social media for leads, and the pivot from consulting to creating structured training programs. He also highlights his effective YouTube content strategy, community engagement, and the lessons learned from selling to individuals versus companies.
AI Snips
Chapters
Transcript
Episode notes
Virality Can Shift Your Audience
- The viral video attracted a different audience than his B2B consulting clients.
- That audience shift forced Rick to redesign his offer to ethically meet newcomers' needs.
Build A Hard, Implementation-First Program
- Make your digital program specific and add practical implementation elements.
- Require deliverables, coaching, and certification to ensure students get real results.
Use A Simple Funnel And Outsource Sales
- Put a clear funnel in place that captures emails, educates, then moves prospects to a scheduled sales call.
- Hire a sales team to scale revenue and remove yourself from day-to-day selling.