The Online Course Show 276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)
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Feb 19, 2026 John Meese, founder of Sell Your Smarts and author who helps experts package and sell knowledge. He explains the Go Wide, Go Deep, Go Long framework and why starting deep with a premium group program can beat chasing scale. They cover landing high-ticket founding cohorts without ads, crafting a 10x promise that cuts through noise, and turning early wins into long-term memberships and masterminds.
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Find Your Target-Client Bullseye
- Do identify a target-client bullseye: the inner 10% of your market who urgently need your help.
- Narrow to a transition moment where you can create a bigger transformation than at any other time.
Make A Clear 10x Promise
- Craft a bold, single-line promise (a 10x promise) that clearly communicates the result.
- Test whether people immediately want it or not to validate demand quickly.
Age Of Insight Replaces Information Overload
- The Age Of Information has ended and we've entered the Age Of Insight.
- Buyers now want filtered, expert answers (insight) rather than raw, abundant information.
