John Meese
Founder of Sell Your Smarts and author focused on helping experts package and sell their knowledge; teaches the 'Go Wide, Go Deep, Go Long' framework and coaches creators on building premium group programs and authority businesses.
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Feb 19, 2026 • 1h 5min
276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)
John Meese, founder of Sell Your Smarts and author who helps experts package and sell knowledge. He explains the Go Wide, Go Deep, Go Long framework and why starting deep with a premium group program can beat chasing scale. They cover landing high-ticket founding cohorts without ads, crafting a 10x promise that cuts through noise, and turning early wins into long-term memberships and masterminds.
