The Online Course Show 275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)
8 snips
Feb 5, 2026 Stephanie Gaffney, a live wedding painter and creator of The Wedding Painter's Blueprint, turned a decade of wedding work into a high-touch online program. She describes building a 12-week course, filming 50+ videos, and investing in production and team. Conversation covers pricing as a premium offer, choosing live cohorts versus evergreen access, launch tactics, and balancing family, commissions, and course work.
AI Snips
Chapters
Transcript
Episode notes
Course Born From Repeated Questions
- Stephanie turned years of repeated DMs and questions into a 12-week course after years of pausing and restarting the project.
- She recorded over 50 videos in a week while pregnant and launched the program in 2022.
Alumni Become Community Core
- Stephanie keeps alumni invited to join annual live mentoring and critiques, fostering a collegiate community.
- A former student became her community manager because they knew the course tone and needs.
Outsource Production For Polished Content
- Hire a local videographer to set up lighting, sound, and shots so your recordings feel polished and professional.
- Investing in production made Stephanie confident the course matched the high value of her content.