Pricing rationale and positioning as a premium offer

If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life.

We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out.

Watch the episode on Youtube: https://youtu.be/cZsNzcrGv2A

Stephanie's Education Website: https://stephaniegaffney.com/

Stephanie's Artist Website: https://torregrossafineart.com/

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