Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
Oct 22, 2024 • 1h 1min
The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!
John Moran, Chief Strategist at Tier 11, shares his expertise in Google ad optimization. He reveals a two-step strategy that led to a 140% revenue boost while cutting ad spend by 27%. The discussion dives into the dynamics of TCPA vs. MaxClicks, the art of smart bidding, and the importance of understanding clients' businesses. Moran emphasizes the value of monitoring backend metrics for transparency and highlights the impact of hyper-segmentation on conversion rates, providing actionable insights for marketers.
Oct 18, 2024 • 52min
[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months
Discover how a keen focus on data-driven decisions and creative strategies led to a remarkable 40% sales boost for an eCommerce brand. The hosts dissect key metrics like customer acquisition costs and demographic insights, showing businesses the importance of simplicity in marketing. They highlight the power of targeted creative advertising and the need to speak your audience's language. Tune in for practical tips on refining your approach and cutting out what doesn’t work!
Oct 15, 2024 • 1h 1min
Declassified: Secret Meta Ad Creative Strategies Revealed!
In this insightful discussion, media buyer John Moran from Tier 11 and creative strategist Lauren Schwartz, formerly of Loft325, dive into the art of merging creativity with effective media buying. They reveal how user-generated content (UGC) often trumps traditional ads, especially in relatable campaigns like pet wellness. The duo shares a compelling case study illustrating the emotional connection that drives ad performance. Plus, they emphasize the power of collaboration between creative teams and media buyers for maximized success.
11 snips
Oct 11, 2024 • 1h
Meta Vs. Google: Enemies No More? How They Work Together with John Moran
John Moran, a traffic and strategy expert from Tier 11, dives into the powerful partnership between Meta and Google for effective marketing. He revisits the Michigan Method, showing how to scale ad campaigns and optimize creative testing for 2024. The conversation also explores advanced audience targeting techniques, budget management, and data analysis to drive conversions. Listeners will learn how to clone successful campaigns and navigate the complexities of digital advertising, making this a must-listen for marketers looking to elevate their game.
Oct 8, 2024 • 42min
Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry
AI marketing expert Russ Henneberry shares insights on maximizing AI tools in marketing. He discusses the common pitfalls marketers face, like the cold start problem, and how to create tailored AI marketing hubs. Discover the importance of customizing AI to align with your brand voice and enhancing content quality. With tips for effective LinkedIn content creation and the future of AI in marketing, this conversation is all about transforming AI from a generic tool into a powerful marketing ally!
6 snips
Oct 4, 2024 • 36min
The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula
Bob Burg, author of The Go-Giver, shares his insights on achieving success by prioritizing value over self-interest. He discusses the transformative mindset shift towards giving and how it fuels business growth. The conversation dives into his five laws of stratospheric success: the Law of Value, Law of Compensation, Law of Influence, Law of Authenticity, and Law of Receptivity. He emphasizes that genuine connections and helping others not only enrich relationships but also lead to financial rewards.
Oct 1, 2024 • 47min
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
In this engaging discussion, Scott Desgrosseilliers, a marketing performance expert, shares his insights on effective funnel strategies and optimizing campaigns. He addresses the challenges of audience segmentation on Meta, emphasizing the importance of targeting new customers. The conversation dives into key metrics, and the impact of delayed conversions, and highlights the need for tailored strategies as we gear up for Black Friday. Listeners will also learn how to unlock customer lifetime value to enhance their marketing efforts.
Sep 27, 2024 • 42min
How to Create a Killer AI Chatbot in 4 Steps
Discover the secrets of balancing work and travel while maximizing business growth. The hosts dive into the vital role of leadership meetings and share major milestones. Learn how AI chatbots are revolutionizing customer service, including how to assess your business's readiness for one. They offer insights on training your chatbot for maximum efficiency and the evolving landscape of AI. Plus, hear case studies showcasing the transformative impact of chatbots and the importance of building a knowledge base for every business.
Sep 24, 2024 • 40min
3 Essential Marketing Performance Indicators You’re Not Using…But Should
Ralph Burns is a marketing expert emphasizing performance indicators, while Lauren Petrullo specializes in data-driven decision-making, and Scott Desgrosseilliers focuses on metrics for business growth. They explore the significance of tracking new website visits and customer acquisition costs. The discussion highlights how tools like Wicked Reports enhance ad spend and decision-making. They delve into balancing cold and warm traffic and how these insights can strategically guide a company’s growth, making data-driven marketing actionable and effective.
10 snips
Sep 20, 2024 • 59min
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
In this enlightening discussion, Bahar Bozdogan, a TikTok marketing expert, and Sheraz Amin, a social media measurement specialist, dive into TikTok's transformation into a powerful business tool. They share insights on effective lead generation and the importance of measurement and attribution strategies. The duo highlights how brands can use TikTok's features to better understand customer behavior and enhance ad performance. Listeners learn practical examples and techniques for integrating e-commerce through TikTok Shops, making it a must-listen for businesses looking to grow.
