Perpetual Traffic

[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months

Oct 18, 2024
Discover how a keen focus on data-driven decisions and creative strategies led to a remarkable 40% sales boost for an eCommerce brand. The hosts dissect key metrics like customer acquisition costs and demographic insights, showing businesses the importance of simplicity in marketing. They highlight the power of targeted creative advertising and the need to speak your audience's language. Tune in for practical tips on refining your approach and cutting out what doesn’t work!
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ANECDOTE

Case Study Introduction

  • Ralph and Lauren discuss a case study about a company selling cases for valuable items, specifically firearms.
  • The company's sales declined due to several factors, including an increasing customer acquisition cost and misaligned targeting.
INSIGHT

Problem Diagnosis

  • The company's declining Shopify revenue, decreasing returning customer rate, and unfulfilled orders indicated stagnation.
  • Their focus on diversifying from their best-selling product, despite its profitability, further hindered growth.
ADVICE

Targeting Misstep

  • Over-indexing on the 65+ demographic on Meta, despite it not aligning with the actual buyer demographic, wasted ad spend.
  • Stop targeting the 65+ demographic and refocus on the core audience.
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