Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
15 snips
Nov 29, 2024 • 34min
Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Discover the hidden power of the Facebook Pixel and its evolution over time. Learn the critical differences between standard events and custom conversions that can transform your ad strategy. The hosts delve into advanced tracking methods that reveal often-missed opportunities. Real-world success stories illustrate how proper data feeds can optimize campaigns and cut ad waste. Plus, uncover how event hierarchies can enhance precision in targeting and drive better results for your business.
Nov 26, 2024 • 38min
Stop Wasting Your Time on MQLs: 5 Steps to Get More SQLs
Ralph and Lauren dive into the differences between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), emphasizing the importance of lead qualification. They offer actionable strategies for optimizing ad algorithms and leveraging CRM data. Transparency between teams and agency partners is highlighted as crucial for maximizing ROI. The hosts also discuss the value of tailored thank-you pages and standard events in digital advertising, aiming to enhance lead quality and drive better business outcomes.
25 snips
Nov 19, 2024 • 1h 3min
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
John Moran, a digital marketing strategist from the Tier 11 team, joins Ralph to discuss a groundbreaking case study on advertising efficiency. They dive into the Media Efficiency Ratio (MER) and its potential to uncover growth as opposed to the traditional ROAS. Listeners learn about reallocating ad budgets, reducing unnecessary spending, and real-world strategies for maximizing outcomes. Throughout the conversation, they explore the complexities of digital metrics and challenge established marketing norms, offering a fresh perspective on smarter advertising.
Nov 15, 2024 • 1h 3min
YouTube vs. TV: Which Is Better?
Join marketing expert John Moran as he dives into the intriguing world of YouTube advertising versus traditional TV. They dissect the complexities of multi-channel attribution, revealing surprising insights about YouTube's effectiveness in driving conversions. John shares real-world testing strategies, including the importance of post-purchase surveys and ad optimization. Plus, they compare YouTube and Facebook's advertising power and discuss innovative ways to integrate these platforms for smarter marketing solutions.
Nov 12, 2024 • 42min
What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing
Eddie Maalouf, Founder and CEO of BAD Marketing, dives into the future of marketing as he shares insights on affiliate promotions and the rising power of micro-influencers. He emphasizes the importance of authenticity in ads and high-quality video content for local businesses. Eddie outlines strategies for navigating post-holiday marketing and discusses the impact of AI on simplifying campaigns. He predicts a shift in interactive advertising, blending technology with consumer engagement to enhance shopping experiences.
Nov 8, 2024 • 34min
The 3 Most Frequently Asked Questions from Marketers Answered!
Explore the pressing questions marketers have as 2025 approaches. Discover effective strategies for managing campaign expectations and optimizing ad performance. Ralph shares insightful case studies from various sectors, revealing successful tactics from national brands to niche businesses. Learn about the power of user-generated content and the evolving landscape of influencer marketing. This discussion is filled with practical advice to empower your marketing efforts for a successful year ahead.
Nov 5, 2024 • 39min
7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference
In this discussion, the importance of in-person connections and networking at conferences is highlighted. Insights from a recent event reveal the power of engaging audiences and transformative relationships. The talk dives into strategies for successful pre-sales and launching products with exclusivity. There's excitement around upcoming webinars for sharing innovative marketing techniques. The hosts also emphasize the importance of niching down and optimizing online course creation to boost business growth.
Nov 1, 2024 • 37min
[BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend
Explore the power of brand-building strategies that transcend typical sales tactics. Dive into real-world case studies from the spa and beauty industries, highlighting the importance of a full-funnel marketing approach. Discover how to turn low-priced offers into high-value sales and learn the significance of a strong brand identity. As the holiday season approaches, the hosts emphasize unique, value-driven offers to stand out in a competitive landscape, while data-driven insights refine customer journeys for better results.
Oct 29, 2024 • 57min
How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful
The hosts dive into the crucial role of authenticity in branding, urging business owners to embrace their unique traits. They discuss how charisma can create strong emotional connections, even if polarizing. The conversation highlights the impact of bold marketing strategies and navigating industry challenges while maintaining genuine client relationships. They also explore the intrigue of charismatic leaders and the dual personas of public figures, emphasizing how staying true to oneself enhances connection and engagement.
Oct 25, 2024 • 1h 4min
How Radioactive Octopus Balls Made Us Better Marketers
Dive into the world of masterminds and creative marketing strategies. Discover how AI-generated images are shaking up LinkedIn ads and why sleep hygiene is key for entrepreneurs. The hosts explore the thin line between charisma and narcissism in leadership, while emphasizing the power of community support. They also share the benefits of engaging smaller audiences for better connections and the surprising impact of long-form content on personal branding. Expect plenty of humor and valuable insights on achieving success in business.
