Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
Sep 17, 2024 • 34min
Which ‘Clicks’ Should I Care About in Digital Marketing?
Ralph and Lauren dive into the complexities of cost-per-click metrics and the importance of tracking engagement effectively. They highlight the often-overlooked power of instant experience ads, which can enhance user interaction and cut costs. Listeners learn to differentiate between various click types to gauge ad performance better. The duo also emphasizes a full-funnel approach to marketing, combining brand awareness with customer engagement. Small changes in strategy can lead to significant improvements in digital marketing effectiveness!
Sep 13, 2024 • 1h 6min
How to Use TikTok Ads The Right Way to Grow Your Business
Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok, dive into the platform's evolving role in performance marketing. They discuss how TikTok is redefining advertising by merging entertainment with business outcomes. The duo highlights the importance of shifting focus from media metrics to genuine results, the significance of high-quality creative content, and the application of automation and AI tools in driving e-commerce success. Listeners gain actionable insights for leveraging TikTok's unique features effectively.
Sep 10, 2024 • 31min
Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success
In this discussion, Lauren, a seasoned attendee of VidSummit, shares her insights from the creator space. She emphasizes the vital role of consistency and resilience in YouTube success, highlighting creators who grew large followings through hard work and adaptability. The conversation dives into the importance of data analysis for strategic growth in influencer marketing. Additionally, they touch on knowing when to pivot or persist, drawing parallels between tree climbing and the creative journey, offering listeners valuable guidance for cultivating long-term achievements.
Sep 6, 2024 • 1h 1min
The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran
John Moran, a Google Ads expert, joins the conversation to unveil a two-step strategy to navigate and outsmart Google’s algorithm. He emphasizes the effectiveness of manual CPC for securing initial clicks combined with TROAS for precise retargeting. The duo dives into the nuances of broad match versus exact match keywords and highlights the importance of separate campaigns. They also tackle audience queries on handling erratic e-commerce inventory and optimizing add-to-cart events, making it a treasure trove for digital marketers eager to enhance their advertising prowess.
Sep 3, 2024 • 52min
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Unlock the secrets to dominating Black Friday and Cyber Monday with expert tips on early preparation and irresistible offers. Discover the power of lead generation strategies and how to craft discounts that capture attention, whether they're luxury or budget-friendly. Learn about the importance of engaging content, audience insights, and unique promotions like surprise gifts. Embrace a proactive approach to maximize profits and stand out in a crowded market, ensuring you’re ready to seize the biggest shopping opportunities of the year!
7 snips
Aug 30, 2024 • 47min
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, a renowned author famous for his work on influence and persuasion, shares his insights into the psychology behind why people say "yes." He discusses the seven principles of ethical persuasion, emphasizing the importance of reciprocity, social proof, and authority in marketing. Cialdini highlights how small shifts in language can enhance influence, and he explains the surprising benefits of customer reviews, including negative feedback, on brand credibility. This engaging conversation is packed with actionable strategies for marketers.
Aug 27, 2024 • 36min
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Dive into a revolutionary approach to lead generation that prioritizes quality over quantity. Discover how filtering out unqualified prospects can boost your marketing effectiveness. Learn from real-world applications and case studies that highlight the importance of nurturing relationships with engaged customers. Explore targeted marketing strategies and algorithms that can help you identify your ideal audience. It's all about becoming the bouncer for your CRM to elevate your sales and enhance customer experiences!
11 snips
Aug 23, 2024 • 48min
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level
Dive into the thrill of mountain biking mishaps and the lessons learned at a leadership summit. Explore how empathy and personal connections enhance team dynamics and creativity. Discover practical strategies for nurturing adaptive leadership and the impact of solitary reflection on decision-making. Uncover the 'LOSER' leadership model, emphasizing listening and ownership. This insightful discussion offers actionable advice to elevate your business leadership and drive success.
8 snips
Aug 20, 2024 • 1h 5min
The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz
Dr. Jeremy Weisz, an expert in innovative networking, shares his unique non-stalking method that emphasizes authenticity over transactional relationships. He discusses building genuine connections with VIPs using a systematic four-step approach. You'll hear practical tips for initiating contact and automating your outreach. With engaging anecdotes, Jeremy illustrates how anyone can enhance their networking skills to create meaningful, lasting business relationships, making connections feel natural and valuable.
25 snips
Aug 16, 2024 • 41min
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Discover the secrets to boosting customer lifetime value and maximizing profitability. The discussion dives into smart strategies for encouraging repeat purchases and the often-neglected post-purchase experience. Learn how personalized touches, like handwritten notes, can make a significant impact. Effective email sequences play a pivotal role in driving customer engagement and loyalty. Tune in for fresh insights on avoiding discount pitfalls and retaining customers to build stronger connections.
