Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
Aug 13, 2024 • 1h 5min
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
Dive into a fascinating case study revealing the secrets to scaling a product line without breaking the bank. Discover the pivotal role of Marketing Performance Indicators in overcoming challenges and driving growth. The hosts share humorous insights about balancing their personal lives with professional demands. Learn how to navigate customer acquisition costs and the intricacies of measuring marketing success. Gain valuable strategies for optimizing ad spend and maintaining profitability while diversifying your product offerings.
11 snips
Aug 9, 2024 • 50min
The Hidden Truth About Reputation Management with DJ Sprague
In this discussion, DJ Sprague, an expert in online reputation management, and Scott Brandley from Shopper Approved share valuable insights about eCommerce strategies. They emphasize how customer reviews are pivotal for building trust and driving sales. The conversation highlights the significant influence of Amazon's review system on consumer expectations. Listeners learn actionable strategies for enhancing brand credibility, including how to turn negative reviews into conversion opportunities and integrating social proof for optimal impact in the digital marketplace.
Aug 6, 2024 • 44min
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
Unlock the secrets to marketing success by diving into essential performance indicators. Discover the importance of New Customer Acquisition Cost (NCAC) and how CRM tools can elevate your strategies. Learn how to capture customer data effectively with pop-ups and master segmentation techniques. Gain insights into transforming consumers into passionate brand advocates. Plus, enjoy a fun skincare analogy to rethink your marketing metrics. This is essential listening for marketers aiming for impactful growth!
Aug 2, 2024 • 40min
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them
Discover the power of integrating multiple marketing channels for cost-efficient growth. Learn about key metrics like customer acquisition costs and why accurate analysis is crucial. The hosts delve into the role of media buying strategies and the significance of operational integrity in marketing success. Misinterpretations of marketing performance indicators can hinder progress, making clarity essential. Plus, explore innovative strategies like tapping into multilingual content to reach underserved audiences!
Jul 30, 2024 • 1h 8min
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
John Moran, an expert in digital marketing focusing on demand generation and audience engagement, joins Ralph Burns for an insightful discussion. They delve into the crucial distinction between demand generation and demand capture, emphasizing holistic strategies for campaign scaling. Listeners will learn advanced techniques for optimizing ad performance on Meta and Google, the role of incrementality testing, and the importance of effective attribution. This engaging chat offers valuable perspectives for both seasoned marketers and newcomers alike.
Jul 26, 2024 • 47min
What Are Marketing Performance Metrics™ & Why Are They Important?
TJ Kelly, VP of Sales at Tier 11, discusses connecting marketing to financial outcomes, challenging reliance on ROAS, and promoting profitable growth. They emphasize Marketing Performance Indicators (MPIs) for strategic decision-making and holistic growth. The podcast delves into case studies, breaking down silos in marketing channels, and integrating finance with marketing for real business outcomes.
Jul 23, 2024 • 32min
How to Use the Microsoft Outage to Sell More of Your Stuff
Learn how to turn major IT outages into marketing opportunities, leverage current events for brand visibility, and engage customers with creative tactics. Discover the importance of empathy in consumer interactions and creating memorable experiences post-transaction. Explore innovative marketing strategies during unexpected scenarios, like flight delays, to boost brand engagement.
Jul 19, 2024 • 38min
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak
Expert Scott Wozniak delves into creating raving fans by emphasizing operational excellence, personalized service, memorable moments, and building trust. Using examples from Chick-fil-A and Star Wars, he highlights celebrating successes and creating unforgettable experiences to elevate your brand.
Jul 16, 2024 • 42min
How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak
Author Scott Wozniak discusses crafting legendary brands and creating raving fans. Insights include understanding customers, case studies like Chick-fil-A vs. McDonald's, and practical strategies for any industry to achieve brand success.
37 snips
Jul 12, 2024 • 44min
Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg
Charles Duhigg, the mastermind behind 'The Power of Habit,' discusses habit formation and communication secrets. Topics include tweaking behaviors, origins of toothbrushing, science of effective communication, mastering deep questions, active listening, Google's Project Aristotle, and genuine connections.
