Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
Jul 9, 2024 • 31min
(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley
Expert in business acquisitions, Tom Shipley discusses deal structuring, evaluating financial health, and negotiation strategies. He highlights trust, vision, true profit evaluation, creative deal structures, and cash flow safeguards in successful acquisitions. Tom offers valuable insights for growing businesses through acquisitions.
Jul 5, 2024 • 37min
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley
Serial entrepreneur and former special forces operator, Tom Shipley, shares his journey from surviving the tech bubble to building a beauty empire. He discusses innovative financing, acquisition techniques, and the importance of identifying perfect acquisition targets. Learn from his insights on creative deal structures and leveraging networks for funding in this valuable guide for business owners aiming to scale.
Jul 2, 2024 • 35min
How to Strangle Slack Before It Strangles You
Ralph and Lauren discuss the challenges of using Slack for business communication, transitioning to project management tools like Jira and ClickUp. They share tips on maintaining efficiency, effective communication strategies, and fostering company culture. Learn how to enhance team productivity and streamline workflows.
10 snips
Jun 28, 2024 • 60min
The Meta Easy Button For Getting More Leads That Actually Buy
Ralph Burns and Lauren Petrullo discuss Ryan Reynolds' marketing tactics, leveraging social trends for impactful campaigns, optimizing Meta ads with CRM pixels, and enhancing lead quality through data synchronization. Learn how to elevate your marketing game and achieve better results.
Jun 25, 2024 • 47min
Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You
Ralph and Lauren discuss the importance of measuring success in digital marketing by focusing on metrics, profitability, and client expectations. They explore revenue vs cash collected, calculating customer lifetime value, and practical strategies for retention and lifecycle marketing. Emphasis is placed on setting realistic client expectations, avoiding the pitfalls of relying solely on ROAS, and integrating sales and marketing data for better insights.
Jun 18, 2024 • 55min
How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo
Expert Lauren Petrullo shares cutting-edge strategies for e-commerce success, from setting up Instagram shops to AI content creation. Discover SEO secrets, shoppable blogs, and the power of user experience in this insightful podcast.
8 snips
Jun 14, 2024 • 45min
How Google Ads Are Ripping You Off & How to Scale In Spite of It
John Moran reveals Google's automated bidding tactics and price fixing, showing how manual bidding can reduce CPC. Strategies to outsmart Google's algorithm, optimize ad spend, and achieve top search positions. Real-life case studies demonstrate dramatic savings and efficiency adjustments for maximum ROI.
8 snips
Jun 11, 2024 • 23min
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Learn how to become 'useless' in your company by mastering delegation and training, inspired by Disney's techniques. Explore the power of stepping back, promoting delegation, and empowering your team for greater efficiency and success.
Jun 7, 2024 • 36min
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Ralph Burns and Lauren Petrulo discuss becoming 'useless' in your business by delegating effectively and trusting your team. They highlight productivity tools like the Stream Deck and Remarkable 2, emphasizing the power of empowering your team and stepping back to spur creativity. Learn how to strategically make yourself obsolete in the best way possible!
Jun 4, 2024 • 41min
The Single Hardest Part of Scaling a Business Revealed
Ralph shares insights on business management, aligning teams with vision, strategic planning, and empowering teams for growth. Discussion on specialization vs. scaling, pivoting business strategies, and listening to customer needs. Importance of leadership, coaching team members, and quarterly planning for sustainable growth.
