Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
May 31, 2024 • 48min
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency
Entrepreneur Ralph Burns shares key strategies for business expansion and the challenges of managing a virtual enterprise. He discusses building a multimillion-dollar agency, growth pathways, market mastery, strategic insights, talent magnetism, organizational architecture, hiring excellence, and optimizing operations for success in the digital business world.
16 snips
May 28, 2024 • 1h 2min
Why you're doing YouTube Ads wrong with Tom Breeze
Tom Breeze, CEO of Viewability, discusses the evolving world of YouTube ads, including chat GPT's impact, long-form ad advantages, YouTube analytics, and his three-act storytelling approach for effective ads. He also shares insights on building trust, cracking the CPM code, and crafting problem-solving videos to engage viewers and drive conversions.
4 snips
May 24, 2024 • 47min
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
Join email marketing experts Ralph Burns and Lauren Petrullo as they dive into email deliverability, lead quality, and automation strategies. From personalized emails to effective calls to action, they provide practical tips to revolutionize lead generation. Don't miss their debate on vanilla ice cream and their insights on optimizing sales funnels for maximum impact!
5 snips
May 21, 2024 • 33min
Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?
Perpetual Traffic's new co-host Lauren Petrullo joins Ralph Burns to dissect the TikTok ban's impact on small businesses and influencers. They question the motives behind the ban, discuss TikTok's algorithm, economic implications, and global effects. The podcast explores the political drama, social media strategies, and real-life success stories on TikTok.
12 snips
May 17, 2024 • 54min
Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes
Farewell episode with Kasim Aslam reflecting on lessons learned, challenges faced, and memorable moments in podcasting. Discusses power of podcasting, importance of curiosity, and effective communication. Heartfelt send-off with humor and sincerity.
May 14, 2024 • 1h 9min
The Best of Kasim Aslam on Perpetual Traffic
Celebrating his legacy, Kasim Aslam reflects on Google ads evolution, AI ethics, and conspiracy theories. His insights challenge and enrich digital marketing understanding. From lowering CPAs to Google vs. Facebook, Kasim's hot takes highlight the dynamic nature of digital platforms and the importance of adapting to technological advancements.
May 10, 2024 • 57min
Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets
In this episode, Kasim Aslam, an expert in Smart Shopping and Google's vast data prowess, revisits his debut discussing the impact of Google Performance Max. They delve into strategies for e-commerce success, leveraging Google's data for marketing, GTIN codes, lifestyle images in ads, and effective budget allocation for Smart Shopping campaigns. Kasim demystifies Smart Shopping practices, emphasizing the significance of product selection and expanding campaigns thoughtfully.
May 7, 2024 • 1h 8min
Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
Ralph and Kasim reflect on their podcast journey, with Kasim stepping down for new adventures. They discuss the power of delegation in business growth, emphasizing the shift from doing to leading, strategic delegation for growth, and the importance of effective delegation in entrepreneurship. The episode ends with a transition to a new co-host, highlighting the exciting prospects ahead.
May 3, 2024 • 24min
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Marketing maven Lauren Petrullo and Ralph Burns dive into Gen Z and Millennial consumer behaviors, discussing trust in algorithms, the influence of social platforms, and the power of predictive marketing. They explore the impact of Gen Alpha on marketing strategies, highlighting the role of immersive experiences and data-driven approaches. From product tagging on TikTok to Disney's market trend-driven advertising, this podcast offers actionable insights for digital marketers.
9 snips
Apr 30, 2024 • 32min
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Marketing expert Lauren Petrullo delves into Disney's marketing strategies, targeting different generations, especially Gen Z. From tailoring messages to integrating tech, they explore how Disney captivates audiences across all demographics, offering insights on consumer shifts and adapting to the age of information.
