Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
Apr 26, 2024 • 26min
(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
In this podcast, Ryan Hodges, COO of Tier 11 and founder of Simplaphi, shares insights on strategic leadership, the role of integrators, and building a strong business foundation for growth. The discussion covers the art of thriving amidst change, embracing delays for long-term success, and constructing a leadership team that scales. Listeners learn about the importance of operational orchestrators and aligning vision with operational reality to drive business growth.
Apr 23, 2024 • 39min
From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
Ryan Hodges, a COO, shares insights on navigating business growth by aligning vision with operational execution and culture. The discussion covers overcoming challenges, revamping enterprises, spinning strategies for success, and evaluating metrics beyond the bottom line. It emphasizes the importance of embracing change, fostering a supportive corporate environment, and strategic restructuring for business growth.
Apr 19, 2024 • 33min
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Media buying wizard Nick Miller from Tier 11 joins hosts to discuss shifts in media buying strategies, focusing on Campaign Budget Optimization (CBO). Insights on audience selection, automation, creativity in campaigns, and top funnel tactics. They explore algorithm mastery, the future of ads on Google TV, and the influence of Google search data in crime investigation. A mix of wit and practical tactics for marketers of all levels.
Apr 16, 2024 • 41min
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Media buying expert Nick Miller joins Ralph Burns and Kasim Aslam to discuss the latest strategies in digital marketing, focusing on Facebook's Advantage Plus and Google's Performance Max campaigns. They share insights on audience targeting, algorithm changes, and future trends, sprinkled with humor and personal anecdotes. A must-listen for those navigating the twists of online marketing.
4 snips
Apr 12, 2024 • 45min
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Join Ralph Burns and digital marketing expert John Moran as they dissect the evolution of marketing strategies. From the inner workings of Google's Performance Max to optimizing tactics for today's marketers, this podcast offers insights into the complexities of modern marketing. Explore case studies, data-driven strategies, and the importance of historical data in shaping marketing success.
Apr 9, 2024 • 46min
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
Join Ralph and Kasim as they explore the unconventional side of entrepreneurship, diving into personal growth, legacy, and the chaos of startup life. Discover the importance of morning rituals, creativity, and delegation in mastering the art of entrepreneurship. Embrace the unpredictable journey of business and life, finding success in laughter, purpose, and the magic of creating something impactful.
5 snips
Apr 5, 2024 • 40min
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Sales and marketing expert Ralph Burns and Kasim Aslam discuss integrating strategies, customer retention, and aligning operations for business success. They delve into structuring departments, incentivizing, and maximizing customer lifetime value. The conversation emphasizes the importance of sales and marketing synergy for sustainable growth and efficiency.
Apr 2, 2024 • 33min
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Guest Scott Desgrosseilliers discusses why nCAC is the new ROAS in digital marketing. Topics include limitations of ROAS, challenges of new customer acquisition costs, understanding nCAC, and innovative data analysis strategies.
Mar 29, 2024 • 44min
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
Learn how customer acquisition impacts profitability and growth in the business world. Dive into the concept of lifetime value customers and cost per acquisition ratios. Discover why scaling too fast can hinder net operating income. Get insights on organic social media strategies versus paid traffic. Gain valuable tips on maximizing revenue through customer lifetime value.
Mar 26, 2024 • 42min
From Votes to Views: The Election’s Effect on Ad Spend
Exploring the impact of election seasons on advertising costs and strategies, covering the dynamics of audience receptivity and navigating the competitive ad space. Discussing the evolution of TV advertising, creating shareable content, and strategic planning for Black Friday sales amidst election turbulence.
