Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
Mar 22, 2024 • 55min
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
Explore the fascinating world of AI in copywriting with Jon Benson, showcasing the revolutionary Benson AI tool for creating compelling content quickly. Discover the potential homogeneity concerns with widespread AI tool use. Get a glimpse into the future of copywriting and see how AI can enhance human creativity in marketing materials.
Mar 19, 2024 • 36min
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Part 2 of a podcast challenges the use of ROAS in digital marketing, introducing a new impactful metric. Topics include multi-channel marketing secrets, strategies for optimal ROI, meta advertising mastery, and rethinking metrics for business health.
Mar 16, 2024 • 44min
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Explore the evolution of Tier 11 and the client-centric approach reshaping digital marketing. Learn about the shift towards integrated marketing models, mastering Google Ads, and the importance of an omni-channel approach. Discover why ROAS isn't the only measure of success and how to craft effective multi-platform strategies. Get insights on the future of digital marketing agencies and the strategic synergies driving success.
4 snips
Mar 12, 2024 • 26min
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Marketing expert John Jantsch discusses the benefits of fractional CMOs, integrating marketing and operations, and navigating evolving digital marketing practices. He provides actionable advice for small businesses to refine marketing strategies and drive growth effectively.
Mar 8, 2024 • 39min
Are We In a ’Phantom Recession”?
Exploring the complexities of today's economic landscape, the podcast delves into the concept of a 'phantom recession' and its implications for marketing. From the impact of global events on supply chains to the role of marketing in economic recovery, the hosts offer valuable insights for adapting to uncertain times. They also discuss wage disparity, corporate influence, currency value, and historical economic analysis, providing a comprehensive perspective on navigating economic uncertainty in business and marketing.
4 snips
Mar 5, 2024 • 28min
5 Reasons Why You Should Be Hiring in South America
Discover the benefits of hiring in South America for cost efficiencies and diverse perspectives. Learn about the transformative power of global talent acquisition and the advantages of building world-class teams beyond borders. Explore insights on attracting top talent in service-based industries and the significance of communication and salary strategies. Dive into the exploration of Eastern European talent and the impact of radical candor in entrepreneurship.
Mar 1, 2024 • 43min
Off-The-Record: Marketers Unleashed
In this podcast, marketing experts share candid moments and valuable insights behind the scenes. They discuss content repurposing, AI predictions, Black Friday mistakes, and offer humorous banter. From building crack-like offers to optimizing ad campaigns, this episode provides a blend of entertainment and marketing wisdom.
20 snips
Feb 27, 2024 • 54min
How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd
Learn how Alisha Conlin-Hurd crafts irresistible offers in marketing. Discover the power of micro-yeses, the authority beacon, lead generation offers, and sales offers. Dive into the importance of research, strategy, and learning from failures in marketing. Get ready for a Persuasion Experience that will leave you craving for more!
17 snips
Feb 23, 2024 • 51min
(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien
Learn from Jason Fladlien about the power of webinars in marketing, addressing objections to build trust, leveraging decision-making psychology, crafting compelling offers, and driving conversions. Gain insights on mastering sales techniques, empathizing with audience pain points, and enhancing webinar engagement for successful marketing strategies.
9 snips
Feb 20, 2024 • 40min
3 Major ecommerce Trends That Will Shape Your Marketing in 2024
Ralph and Kasim discuss the evolution of digital marketing, focusing on creativity and strategic traffic conversion. They explore the shift from traffic to community building, emphasizing the importance of engaging audiences and predicting future e-commerce trends. The podcast touches on newsjacking, gamification in learning, and navigating the challenges of data analysis in marketing.
