Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
29 snips
Feb 16, 2024 • 41min
Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu
Marketing gurus Neil Patel and Eric Siu discuss marketing attribution, data accuracy, and agency strategies. Topics include the 7-11-4 rule, AI tools, full-funnel marketing, and programmatic SEO.
46 snips
Feb 13, 2024 • 50min
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
Marketing experts Neil Patel and Eric Siu join Perpetual Traffic for a comprehensive discussion on the future of digital marketing. They delve into the evolving strategies of performance marketing and brand development. Topics include adapting to algorithm changes, optimizing content, challenges faced by big corporations, valuing and buying a podcast, revenue prioritization, hiring process through SGE, improving Google search, and the importance of content creators for SEO success. A masterclass episode that educates and inspires marketers towards actionable innovation.
55 snips
Feb 9, 2024 • 37min
Mastering the 3 Key Pillars for Digital Marketing Success in 2024
Discover the secrets of crafting attention-grabbing ads, spying on competitors with Foreplay.co, and utilizing call-out ads for digital marketing success. Learn the importance of listening to customer feedback, using sales calls for research, and optimizing marketing campaigns with AI.
19 snips
Feb 6, 2024 • 38min
AI: The Future Is More Predictable Than You Think with Perry Marshall
Marketing genius and author Perry Marshall discusses the future of AI in digital marketing, the Lindy Effect in predicting longevity, addressing AI job replacement fears, enhancing human capability with AI, AI's impact on transportation and the workplace, building trust in the age of AI, and the unequal nature of the world.
6 snips
Feb 2, 2024 • 54min
Enemies No More: Using Google and Meta Together for 10x Returns - Part 2
This episode of the podcast explores the challenges and limitations of digital marketing attribution, discusses Google's Flock and the accountability of tech giants, emphasizes the importance of running multiple channels for audience reach, and explores the impact of top-of-funnel traffic on sales funnels. It also delves into the challenges of tracking conversions in digital marketing and provides insights into the current state of the industry in 2024.
12 snips
Jan 30, 2024 • 32min
Enemies No More: Using Google and Meta Together for 10x Returns
In this eye-opening episode, Ralph and Kasim challenge the assumptions about marketing attribution. They discuss the flaws of attribution software, meta platforms, and 30-day advertising cycles. They explore the complexities of sales attribution and the power of impression-based advertising. The podcast also delves into the challenges of measuring consumer purchase decisions, understanding the role of Google in business success, and the limitations of current tracking methods.
6 snips
Jan 26, 2024 • 36min
The 13 Tools Every Digital Marketer Cannot Live Without
Ralph and Kasim explore cutting-edge tools in digital marketing, including post-purchase survey vendors, AI video creation tools, and Smartscout.com for Amazon sellers. They also discuss video analysis and content repurposing tools, as well as D Script, a video editing tool that transcribes and edits videos with ease.
46 snips
Jan 23, 2024 • 44min
Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo
Lauren Petrullo challenges misconceptions about Pinterest as a personal hobby platform and highlights its role in e-commerce. She emphasizes Pinterest's affluent user base and its advantage of being indexed by Google. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.
11 snips
Jan 19, 2024 • 40min
How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth
Learn about the CCA model for explosive business growth in digital marketing. Topics covered include ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns. Full funnel marketing and audience building tactics are discussed, as well as the power of retargeting ads. Insights into consumer behavior and funnel optimization are provided. The evolving landscape of digital advertising is explored, offering fresh perspectives and actionable tips for Meta Ads campaigns.
12 snips
Jan 16, 2024 • 21min
Vegas! On Location - Traffic and Conversion Summit 2024
The hosts recap the Traffic and Conversion Summit, highlighting impactful talks, surprising perspectives on Pinterest for traffic generation, and insights on aligning marketing with customer and staff interviews. They emphasize foundational marketing principles and the importance of customer research. The speakers discuss capturing reviews and building trust in the buying process, and explore empathy-driven marketing and the significance of customer research. They also have a conversation about stand-up comedy, Pinterest, and their experiences at the Traffic and Conversion Summit.
