Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
8 snips
Jan 12, 2024 • 49min
Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends
Explore the paradigm shift from traditional marketing to a content-centric approach. Discover the intersection of AI-driven tools with marketing and the need for businesses to adapt. Dive into the efficiency of repurposing content and the tactical use of AI in advertising platforms. Embrace the future of marketing where AI's role is essential to stay relevant in a changing digital world.
4 snips
Jan 9, 2024 • 53min
How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell
Expert in digital marketing Cameron Campbell discusses optimizing ad designs, the innovative use of AI in advertising, and strategies for enhancing ad performance using proven copy as seed content.
8 snips
Jan 5, 2024 • 29min
Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?
Ralph and Kasim explore the collaborative strengths of Google and Meta ads, and discuss the revolutionary influence of AI in shaping marketing strategies. They address attribution challenges, new trends in media buying, and their anticipation for the upcoming Traffic and Conversion Summit.
59 snips
Jan 2, 2024 • 46min
13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
Lauren Petrullo, founder and CEO of Mongoose Media, shares her top 13 tips for digital marketing success in 2024. Topics include email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, and Q5. Lauren explains why these strategies are essential for optimizing email deliverability, meta shop visibility, catalog health, and social media promotion.
58 snips
Dec 29, 2023 • 54min
Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
Recap of the best moments and insights from leading experts in online marketing in 2023. Topics include moment-driven marketing campaigns, data analytics, empathy, personalized experiences, and cutting-edge online marketing strategies. Plus, discussions on using ChatGPT for Google ranking, the impact of Google's tracking decision, increasing new customers while reducing CAC, and common YouTube marketing mistakes.
60 snips
Dec 26, 2023 • 52min
Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham
Scott Cunningham, one of the world's leading Shopify experts, reveals his 5-step formula for creating irresistible offers. He shares how to use the offer stack to build trust, solve problems, and boost conversions. Scott also discusses the importance of crafting compelling hooks, brand attributes, and storytelling in e-commerce. He shares success stories and tips for testing, scaling, and enhancing the post-sale customer experience.
27 snips
Dec 22, 2023 • 1h 11min
Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed
Matt Wolfe, a renowned AI YouTube expert, shares insights on leveraging AI tools like ChatGPT and Clod for generating creative ideas. He discusses top AI tools essential for marketers and addresses the challenges and opportunities presented by AI in the marketing realm. His transition from a content creator to an AI influencer provides invaluable lessons for those looking to integrate AI into their business strategies.
8 snips
Dec 19, 2023 • 46min
7 Astonishing Digital Marketing Predictions for 2024
Paid media collapse, influencer marketing dominance, branding and content creation, pros and cons of podcasting, impact of agency consolidation, and tips to adapt and thrive in changing digital marketing landscape
10 snips
Dec 15, 2023 • 58min
Project Management 101: Tools, Processes, and Habits with Gray MacKenzie
Gray MacKenzie, co-founder of Zenpilot, discusses the importance of effective project management systems and how they evolve throughout business growth. He also shares insights on measuring client health, implementing a scorecard approach, and the potential impact of AI in project management. Plus, learn about capacity management and the benefits of organizing work and providing clarity.
5 snips
Dec 12, 2023 • 54min
The Future of Digital Advertising in an AI World
The podcast explores the expanding role of AI in business and marketing, discussing AI chatbots, productivity, reshaping digital marketing strategies, and the transformative effect of AI on business models.
