Perpetual Traffic
Tier 11
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
14 snips
Dec 8, 2023 • 52min
Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Ralph and Kasim discuss 2024's AI marketing innovations, advanced strategies for Meta and Google, pre-awareness advertising, YouTube's overlooked opportunities, arbitrage in digital advertising, and the strategic power of direct creator partnerships.
15 snips
Dec 5, 2023 • 48min
The Death of Digital Marketing Agencies
Explore the declining relevance of traditional digital marketing agencies in an era of new technologies and changing market dynamics. Discover the impact of AI, the rise of in-house teams and freelancers, and the need for agencies to adapt and evolve. Gain critical insights into the future of the industry and survival strategies for smaller agencies.
Dec 1, 2023 • 31min
Lifetime Value Nuggets: Deciphering Customer Metrics
This podcast explores crucial marketing strategies for the digital age, including hiring the right agency, understanding customer acquisition cost and lifetime value, and the role of connected TV in advertising. They also discuss the challenges of targeting ads on connected TVs and the importance of branded search ads.
Nov 28, 2023 • 38min
The Laziest Way to Get Qualified Leads on Meta
Lauren Petrullo, lead management expert, discusses the power of Meta's LeadCenter for revolutionizing lead management and efficiency. Learn practical strategies for utilizing LeadCenter, from leveraging Facebook's instant forms to optimizing CRM processes. Discover the potential of social media managers in e-commerce engagement and the role of the social media team in streamlining lead assignment.
6 snips
Nov 24, 2023 • 51min
How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo
Marketing expert Lauren Petrullo joins Ralph and Kasim to discuss the evolving world of AI in business and the strategic use of Meta lead forms. They explore customization capabilities, direct CRM integration, and customer engagement strategies amidst privacy laws and tracking challenges. They emphasize the importance of focusing on outcomes rather than distractions, and highlight the enhancements to lead ads, including conditional logic and customization for better conversion rates.
6 snips
Nov 21, 2023 • 55min
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
John Moran, a visionary in the realm of Google Ads, shares invaluable insights on utilizing Google Ads for lead acquisition and sales enhancement. Topics include unconventional strategies for retention and winning back clients, optimizing campaigns for selling bricks, maximizing coverage and limiting risk for high SKU businesses, Google's intelligence in user profiling, selling high-ticket products, and the value of expertise and sharing case studies.
13 snips
Nov 17, 2023 • 57min
The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704
Discover how strategic advertising can lower CPAs and boost conversions, leveraging the symbiotic relationship between Google and Meta. Explore actionable strategies for elevating digital advertising game, including precise ad analysis and marketing strategies for post-accident scenarios. Uncover a case study revealing a 50% surge in legal case signings. Learn breakthrough strategies for skyrocketing client acquisition in law and turning budgets into gold. Dive deep into leveraging analytics for smarter ads and winning in personal injury marketing.
23 snips
Nov 14, 2023 • 45min
How Reddit Differs From Other Social Media
Evan Wolf sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. They discuss the untapped opportunities Reddit offers as a traffic source and the art of creating content that resonates with its diverse user base. He shares insights for anyone looking to leverage Reddit's powerful network for business and community building.
6 snips
Nov 10, 2023 • 47min
How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads
Discover the power of DemandGen campaigns and third-party attribution software in maximizing your Black Friday campaigns on Google Ads. Learn about priming asset groups, using Merchant Center promotions, and fine-tuning Performance Max campaigns. Explore the evolution of keywordless campaigns and the complexities of search themes. Gain insights into optimizing conversions and understanding the sales funnel for Black Friday success.
18 snips
Nov 7, 2023 • 49min
8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk
Jason Swenk, expert in making agencies attractive to potential buyers, shares invaluable advice on enhancing agency value and understanding key performance indicators (KPIs). He discusses client transferability, earn-outs, distinguishing your business as a market maker, automating KPIs, and achieving predictable revenue. Whether selling or scaling your agency, this episode equips you with strategic wisdom and practical tips for success.
