The Contractor Fight with Tom Reber

You don’t need a million followers to have a successful business, you just need consistency! Tom’s guest today is Chris Greene, President and founder of Flood Insurance Guru. Chris shares how to create content that answers your customer’s questions and leverages your expertise, and why it pays off to do the small things every day!    In this episode, we talk about… The tipping point that inspired Chris to implement his content creation goal of 1000 videos in 1000 days  Why Chris believes “They Ask, You Answer” is a culture vs. philosophy Advice for contractors to create content even when they don’t work in a “sexy industry” Using a video funnel for customer engagement  Suggestions for creating content in your local area   Repurposing content and make customers feel like you’re reading their minds  Chris’ team structure and how he records and batches content  The power of consistently doing the small things every day The very first step to start creating content: Pick up your phone and record yourself on video!        Links to resources: Flood Insurance Guru on YouTube - https://www.youtube.com/c/FloodInsuranceGuru Check out Tom's recommended books here - https://thecontractorfight.com/recommendation/ Amp up your presence online.  Check out Contractor Growth Network: TheContractorFight.com/CGN. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again. The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Don’t let your emotions take control! Tom’s here to remind you to take positive action and keep your negative emotions in check!     In this episode, we talk about… Benefits of negative emotions  Serves as a wake up call  Motivation to change  How to handle negative emotions  Own the fact you’re having a negative emotion Open up to someone about it  Identify and try to eliminate the triggers setting you off Take positive action  Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Don’t let financial pitfalls, shitty customers or any bumps on the road to building your business erode your mindset!    In this episode, we talk about… Respect your boundaries—don’t check your emails/texts when you know you shouldn’t  Don’t let your communications take a hit Don’t make excuses for shitty people Protect time with your family Always guard your mindset!    Links to resources: Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Tom and Dan answer your questions about whether to put pricing on your website and how to say no when a customer just isn’t a good fit.  In this episode, we talk about… Question 1:  "Do you have pricing on your website?" Why it doesn’t matter what trade you’re in or what materials cost  Answer the question people ask to build more trust with your clients  Suggestions for how to include pricing on your site  Make it easy for people to buy from you and eliminate the tire kickers   Question 2: "What’s the best way to turn down a project that you don’t want?" The importance of prequalification and pricing  How the Shin-Fu Sales Process can help   Links to resources: To have your questions answered by Tom and Dan text PODCAST to 833-415-0473 and follow the prompts to submit your question. Follow Tom on Instagram at https://www.instagram.com/realtomreber Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code "Fight" for $50 off the first month on new accounts! https://www.thecontractorfight.com/nicejob Check out Contractor Growth Network for help and advice on adding pricing to your website -  TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

At some point, you have to make the choice to go to war, bury your bitch voice and create the life and business you want! Tom’s guest today is Jon Paramore, founder of SMASH Co., where they dig into helping contractors with recruiting, business coaching and marketing. Jon shares what he’s learned from his past struggles and why showing up and giving your best each day must be a non-negotiable!       In this episode, we talk about… How Jon became a better leader after experiencing bankruptcy  Why you should always trust and verify when making decisions Track everything—there’s no such thing as too much data Advice for always operating in a cash status  With great wealth comes great responsibility—take care of people who will pick you up when you need them most How Jon started SMASH Why it’s hard to find people who want to work in the trades The difference between hiring vs. recruiting  If you don’t like what you’re attracting in your world, be willing to become something different  Pivot, extract the lesson and implement what you need to do when adversity hits  Addressing negative self-talk and creating non-negotiables that allow you to show up and go to war every day      Links to resources: SMASH Co. - https://thesmashco.com/ Go To War Podcast - https://thesmashco.libsyn.com/ Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw  

You can walk around with a chip on your shoulder or you can do something about it! Tom’s here to remind you to pick a fight, knock the chip off your shoulder—attack this week and build the business you want!        In this episode, we talk about… Why dreams are good and big goals require you to be your best  Andy Frisella’s decision to cash in the chip on his shoulder  Origin of the phrase chip on your shoulder  How do you cash the chip in? 1-Uncommon effort 2-Be consistent as fuck 3-Be relentlessly focused on your goals and the shit that needs to be done every day  What fuels your motivation to cash your chip in Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen in as Tom and Dan answer your questions about what to charge your customers and tried and true tips for building your business.  In this episode, we talk about… Question 1: "Even though I know my worth...I’m still looking at trying to reduce my price to get a job. I’m not hurting for money but I do want the job. Did any of you go through the same shit?” Always sell at your worth  If you’re in a position of strength, don’t negotiate against yourself If you charge less, people will refer you to people who want to pay less  Know your numbers and what to charge  Question 2: "What is the most critical piece of advice or tips on mindset or anything of value I need to think about as I grow my business over the next year?" Build your brand and don’t ever get complacent with your marketing  Create a recruiting strategy right now before you’re hurting for workers   Work on yourself as a leader and build an attractive culture  Stay curious and keep learning   Identify what you enjoy and delegate what you don’t  Job cost every job immediately  Know your worth and charge your worth  Links to resources: Contractor Pricing Worksheet: https://thecontractorfight.com/charge/ Follow Tom on Instagram at https://www.instagram.com/realtomreber NiceJob: https://www.thecontractorfight.com/nicejob Contractor Growth Network - TheContractorFight.com/CGN The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

There’s a big difference between making money and creating wealth that lasts long after you’re gone. Tom’s guest today is Steve Rozenberg, an international commercial airline pilot, former owner of a hugely successful property management company, and well-established real estate investor. Steve shares the ins and outs of real estate investing and how to create generational wealth to change your future now!   In this episode, we talk about… Noticing patterns of successful people and following their recipe Knowing your destination and the strategies and tactics to get there  Steve’s criteria for picking investment properties  Why Steve believes businesses are built on relationships and essential members you must have on your team   The difference between owning a business vs. owning a job Advice about having proper expectations for property management companies  The value of creating a continuous inbound flow of marketing  “Turn & Burn” and the necessity of efficiency and no wasted movement  Suggestion for starting with single-family properties as you learn about real estate investing  It’s not about the money, it’s about the lifestyle—adopt an abundance mindset   Links to resources:Steve Rozenberg: https://steverozenberg.com/Steven Rozenberg on Instagram: https://www.instagram.com/rozenbergsteve/Steven Rozenberg on YouTube: https://www.youtube.com/channel/UCck4Ww77C6IoZQDPne9fHgQContractor Growth Network - TheContractorFight.com/CGNThe $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100kOrder Your Fight Planner – https://thecontractorfight.com/fight-plannerThe Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/The Contractor Fight Night – https://thecontractorfight.com/fightnight/The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Stop doubting yourself and get rid of your head trash. Tom’s here to remind you that you’ve got what it takes to live to a new standard, take a damn shot and bet on you!           In this episode, we talk about… Why you should stop second-guessing yourself  Your past shapes you but it doesn’t define you  Take a fucking chance on yourself and truly live with the unafraid mindset!     Create a code of conduct and honor it every day Tom’s Code:  1-Show up and Live Unafraid 2-Be like water: be consistent  3-Be here and give all  4-Lead in kindness  5-Get up one more time  6-Mediocrity dies today 7-Finish!    Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Dan’s here to remind you why you need to give yourself leverage at the front end of a job so you can avoid creating a colossal pain in the ass at the end!    In this episode, we talk about… When customers value a budget vs. finished product  Sensing if emotion is driving a decision and giving customers an out to avoid buyer’s remorse Handling objections and calling out the elephant in the room to know how your customers will react if you don’t meet expectations   Links to resources: Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw