The Contractor Fight with Tom Reber

Listen up for a discussion on two great contracting questions the guys got asked recently. In this episode, we talk about… A question seeking advice about starting a painting company in the middle of a paint/labor shortage. The value of hiring in an existing subcontracting business before starting a new business. How painting’s labor and materials costs differ from other trades. Why starting a company just to fulfill your own needs is likely going to create more problems than it solves. A question about marketing strategy when you’re starting out and building your brand. How to connect with local influencers. Why you need to attack social media and carve out a presence for yourself there. The importance of email campaigns, calling previous customers to let them know about your new business, and aggressive lead generation. Subbing in for other general contractors to put your face and name out there. Links to resources: Feel free to submit your questions to help@thecontractorfight.com with the subject line “Podcast” Follow Tom on Instagram at https://www.instagram.com/realtomreber The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Efficiency and productivity doesn’t have to be a struggle. Tom’s guest today is Chris Bello, real estate expert and host of the Entrepreneur Motivation Podcast. Chris shares tips on delegating tasks, time blocking and different ways to protect your energy while building your business!    In this episode, we talk about… Problems vs. solutions and rethinking your process for getting things done Advice for hiring a virtual assistant and ramping them up in your business How Chris identifies tasks only he can do vs. delegating  Energy audit and focusing on your zone of genius  What time blocking is and how to use it for your business  Honor your calendar—if it’s not on your calendar, it doesn’t exist  We all have enough time for the shit that’s important to us  Suggestions for how to time block your week using a theme for each day  Why contractors should leverage technology as much as possible  Make it easy for people to work with you and they won’t shop around     Links to resources: Chris Bello - https://chrisbello.com/ Entrepreneur Motivation Podcast - https://chrisbello.com/entrepreneur-motivation-podcast/ Chris on Instagram - https://www.instagram.com/chrisbello_/ Follow Tom on Instagram at https://www.instagram.com/realtomreber Amp up your presence online. Check out Contractor Growth Network. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again. http://thecontractorfight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw  

It’s easy to do what everyone else is doing when it comes to communication, so how can you set yourself apart and keep your customer’s attention? Tom’s guest today is Laura Reale, co-founder of the water feature company AquaReale and founder of Landscape Marketing Secrets. Laura breaks down how to consistently communicate with your clients, build trust and stand out from the competition!       In this episode, we talk about… Email marketing can be a powerful way to get business even without focusing on sales 3 big mistakes to avoid in email marketing: 1-Not sending emails enough 2-Being too salesy  3-Not collecting emails to build your list   Suggestions for giving tips to customers—not everyone knows what you know When you continue to show up and add value, you position yourself as an industry expert Advice for making phone calls—don’t hide behind texts!  How to use videos, blogs and your website to build your credibility  Repurposing content and why it’s worth it to invest in high-quality photos  Social media as a form of communication vs. a place for politics Tips for differentiating a customer’s experience with intentional presents  Details about Landscape Marketing Secrets  Links to resources: AquaReale - https://www.aquareale.com/ Landscape Marketing Secrets - https://landscapemarketingsecrets.com/ Email Laura - Laura@landscapemarketingsecrets.com Text Laura - 215-805-8256 Follow Tom on Instagram at https://www.instagram.com/realtomreber Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Everyone wants to be on the winning team but not everyone does what it takes to WIN. Tom’s here to remind you to implement what you learn and do the work!       In this episode, we talk about… Don’t just like the idea of having a successful business Know how far you were made to go   Do the shit you don’t feel like doing no matter what  Attack the things that you want   Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

As we approach the end of the year, days start getting shorter and maybe your patience is, too. Dan’s here to remind you why you must check in with your team and yourself to avoid burnout and keep going!    In this episode, we talk about… 3 dimensions of burnout: exhaustion, cynicism, feelings of reduced professional ability  2 levels of burnout: Burn the world down and general everyday exhaustion  How burnout impacts your customer, team and personal relationships  The point of no return burnout  Why you must pour into your team and your health    Links to resources: The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen in as Tom and Dan answer your questions about how to hire and how to handle your business now, even if you might move in the future.  In this episode, we talk about… Question 1: "Is a Now Hiring post on Instagram and Facebook a good option or should a traditional option be sought?" Example of  what works—@the_yardist on Instagram  If you want to build your team, you have to build your brand Why you need a content plan vs. a hiring post  Host your own job fairs, use your emails and network   Recruiting is a 365 days a year gig  Question 2: "I need help, but I might be moving. Do I hire, or use subs?”  Perfect the current position you’re in so if you move—you’ll be ready vs. reinvent the wheel  You can’t sit still—”Movement is life”  Attack! Build your business, culture and team like you’re staying there  Links to resources: NASHVEGAS LIVE 2021: https://thecontractorfight.com/nashvegas-2021/ To have your questions answered by Tom and Dan shoot us an email to help@thecontractorfight.com with the subject "Podcast" and your question, and we'll try and answer it on a future show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don't forget to use code "Fight" for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://TheContractorFight.com/100k The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Ready to change your life and business in big ways? Tom’s here to remind you to commit to winning the fight between your ears and stop overcomplicating your sales process!  In this episode, we talk about… Details about the upcoming release of Tom’s new book and HGTV show  Tom’s Sales Tips  People buy for their reasons, not yours. Find out their reasons! It’s not your job to find their money. Don’t revise your bids to fit their budget! The sale happens on the phone before you ever go meet them in person.  Have your sales process in place: Motive, Money, Truth, Influencers, BS Meter      Role play: The more you practice, the better you’ll be when it matters the most!  Links to resources: Amp up your presence online. Check out Contractor Growth Network http://TheContractorFight.com/CGN. CGN helps residential contractors increase profits, generate pre-qualified leads, and deal with fewer sales objections through their EPP Sales System. Their system is designed to attract, nurture and convert your ideal clients over and over again.  Follow Tom on Instagram at https://www.instagram.com/realtomreber Shin-Fu Sales Process - https://thecontractorfight.com/shin-fu-sales-mastermind/ The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Sales are oxygen and are absolutely necessary for your business to survive. Tom’s here to remind you to always build your brand and commit to getting oxygen!  In this episode, we talk about… How sales are the oxygen of your business  Tom’s Ideal Client Criteria for running your business on your terms:   Need and respect what you do Willing to find the money to hire you Joy to work with  Appreciate the value you bring    The importance of the flow of leads   Don’t ever stop marketing!  Build your brand and your relationships   Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

You can’t assume everyone is on the same page as you build your business. Dan’s here to remind you why you should protect the mindset of your supporters and never make assumptions!      In this episode, we talk about… Protect the mindset of the people who support you  Leaders should cater to their people’s need for security: Share sales wins and schedule   Give clarity to those that matter most in your world    Links to resources: The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen in as Tom and Dan answer your questions about how to know if you’re where you should be in your business and how to handle a customer asking for more work than you agreed to do.  In this episode, we talk about… Question 1: "How do I know if I’m where I should be in business?" Remember-Comparison is the thief of joy Making $100K a year, debt should not be climbing and you should be growing your brand  Reverse engineer your goals Question 2: "How do you deal with a customer asking for extra work not included in the contract and threatening to report you to the Better Business Bureau? What should we tell them?”  Change orders and advanced payments  Set clear expectations and stick to it   Take control of the sales process  Put some margin into your schedule for upsales  Links to resources: NASHVEGAS LIVE 2021: https://thecontractorfight.com/nashvegas-2021/ Have a question? Shoot us an email to help@thecontractorfight.com with the subject "Podcast" and we'll try and answer it on a future show. Follow Tom on Instagram at https://www.instagram.com/realtomreber NiceJob: https://www.thecontractorfight.com/nicejob Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw