The Contractor Fight with Tom Reber

Tom and Dan answer your questions about what makes a good ad and how to attract better employees.  In this episode, we talk about… Question 1:  "What makes a good ad?" Be intentional about where your ad is going, knowing who your ideal client is and addressing their pain points in your message  Effective headline, well-written and relevant copy and images    Simple, specific call to action  Question 2: "What are the top 3 items to change in the company to attract better employees?” Create an attractive environment and provide the culture people want to work at: recognition and support, training, pay, mastery ladder Ask yourself: Would you want to work for you? Build your brand: The more visible you are, the more you’ll be a magnet to people  Be strategic about where you look for employees and your hiring practices   Define who you want on your team, your non-negotiables and company core values  Links to resources: Text PODCAST to 833-415-0473 Follow Tom on Instagram at https://www.instagram.com/realtomreber NiceJob: https://www.thecontractorfight.com/nicejob Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Collecting payment for the work you’ve done shouldn’t be complicated, even when it’s past due. Tom’s guest today is Karalynn Cromeens, creator of the Subcontractor Institute and author of the new book Quit Getting Stiffed. Karalynn explains everything you need to know about liens and why they’re a great collection strategy to get the money you deserve!      In this episode, we talk about… What a lien is and why you might need one as a contractor  Understanding your rights, remedies and when it makes sense to take out a lien Details about the lien process and knowing your state’s requirements The importance of having a plan and all paperwork in order  Collection strategies and why communication always matters  What inspired Karalynn to write Quit Getting Stiffed Advice to be likable and remember you can’t be the collector and salesman for your business—outsource collection! Karalynn’s experience as a Contractor Fight Coach Protecting the trades and information about the Subcontractor Institute    Links to resources: Quit Getting Stiffed: https://geni.us/QuitGettingStiffed Subcontractor Institute: https://subcontractorinstitute.com/ Lien Laws in Your State: https://subcontractorinstitute.com/lien-laws/ Cromeens Law Firm: https://thecromeenslawfirm.com/ Quit Getting Screwed: https://www.amazon.com/dp/B08QMBBLLS/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Quit Getting Screwed Podcast: https://the-quit-getting-screwed-podcast.castos.com/ Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

If you want to win the week, you’ve got to win today first! Tom’s here to remind you to stop making excuses, take the punch in the face and live unafraid!          In this episode, we talk about… How you can still have head trash despite your accomplishments  Making the choice to walk into the punch   Recognizing you belong and have something to offer  Live unafraid and be on the attack    Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Success is available to anyone willing to put in the work. Tom’s guest today is Omar Medrano, successful entrepreneur, serial franchise owner and expert in outsourcing. Omar understands firsthand how to conquer your fears and shares why it’s time to stop trying to control everything in your business, get off your ass and go for the success you deserve!           In this episode, we talk about… How Omar went from being known to crash and burn like “Goose” to being known as “The Vacation CEO”  Getting used to rejection and building resilience  Be like water—keep showing up and find a way to get through  Advice to get out of your own way How scarcity mindset holds people back in their business Why outsourcing can lead to more success in the long run  It’s okay if you don’t know the how of everything in your business—you’ve got to have the right who  Success isn’t about luck—it’s about how hard you work  Embracing the mindset of ‘What if it did work?’ and going for what you want     Links to resources: Omar Medrano - https://omarmedrano.com/ Omar Medrano on Instagram - https://www.instagram.com/omarmedrano73 What If It Did Work? - https://www.amazon.com/What-Did-Work-Potential-Launching/dp/1641845848/ref=sr_1_1?dchild=1&keywords=what+if+it+did+work&qid=1630372533&sr=8-1 100K Contractor Application – https://thecontractorfight.com/100k-app  The Mile High Profit Summit – https://thecontractorfight.com/mile-high-profit-summit/ The Contractor Growth Network –https://contractorgrowthnetwork.com/ The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Learn how to market like a pro in our Marketing Boot Camp! – https://thecontractorfight.com/marketing-boot-camp Schedule A Contractor Sales Academy Demo – https://contractorsalesacademy.com/demo Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Bridge – https://contractorsalesacademy.com/the-bridge/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw The Contractor Sales Academy Podcast – https://itunes.apple.com/us/podcast/contractor-sales-academy/id1440650529?mt=2   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. https://contractorsalesacademy.com/csa/

Even layup jobs need the right follow-through to make sure you score. Dan’s here to remind you why you should always have a sales process and follow it!      In this episode, we talk about… How you can lose a job even if you’re the only one they want to hire  Why rushing your process isn’t worth it  Respect your bandwidth  Have a sales process built around your weaknesses and follow the process!    Links to resources: Contractor Growth Network - TheContractorFight.com/CGN The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Listen in as Tom and Dan answer your questions about how to communicate with customers during a long wait and whether there’s such a thing as “good debt”.  In this episode, we talk about… Question 1:  "Exclusively because of the Shin-Fu, we have clients with large renovation projects with deposits paid stacked up until February 2022.  What additional word tracks can I use for clients who have the money, but are discouraged by such a long wait?" Mind the Gap: Fill the waiting period with relevant content to build trust and stoke their excitement Mindset: Remember they have to wait on other contractors, too Communication: Be real and keep them in the loop    Question 2: "What is your take on good debt and how much of it should I rely on for the success of my business? What are some good examples and areas where good debt makes the most sense?" The reason Tom believes most debt is not good for contractors   Good debt: increases your net worth, helps generate more value, allows you to manage your business in a more profitable way Bad debt: doesn’t increase your wealth, isn’t used to purchase materials and holds you back Never use debt to compensate for lack of revenue in your business   Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber Contractor Growth Network - TheContractorFight.com/CGN The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

Offering financing to your customers is a fantastic way to close deals and scale your business. Tom’s guest today is Sarah Kreps from Hearth, a company that provides financing options for your home improvement projects with no fees attached. Sarah walks us through how Hearth can help you differentiate your business, sustain your prices and make more money!     In this episode, we talk about… How Hearth helps contractors close more deals and grow your business sustainably  The benefit of offering financing options with no fees for contractors    The value of learning to talk about money with homeowners    Hearth’s pre-qualification process and how it helps contractors Understanding the financial profile of homebuyers and homeowners and the future of financing  Why offering financing on every job makes you more competitive     Links to resources: Hearth - https://thecontractorfight.com/hearth   The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw

It’s time to ditch the “good enough” mindset and go for excellence every damn day! Tom’s here to remind you to let mediocrity die today!       In this episode, we talk about… Why average isn’t going to cut it anymore Imagining what your business and life would be if you embraced the mantra mediocrity dies today Mediocrity can’t survive in an environment where there are high standards and hard goals that make you bring your best  Get a win every day, create momentum and keep winning!    Links to resources: Follow Tom on Instagram at https://www.instagram.com/realtomreber The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k Order Your Fight Planner – https://thecontractorfight.com/fight-planner The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/ The Contractor Fight Night – https://thecontractorfight.com/fightnight/ The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw  

Don't Fuck With The Money!  In this episode of the Friday Fight, Dan discusses Cashflow issues that can cause so many problems like missed payroll, suppliers, liver disease, failed Marriages, and much more.  Get your mind and your money right with the Friday Fight! Links to resources: Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night $100k Contractor The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Text CONTRACTOR FIGHT to 877-807-1740 to get more connected and help you build a better business Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99  

Profitable is the magic word in any business. In this episode, Tom answers some community questions.  Question 1: "As a single man run renovation and maintenance company. With no plans to ""scale"" how do I become more profitable? Do I look to add different services or just try and charge more?" - Jon Question 2: "Where do you start with SOP’s and policies? Trying to put things on paper, I start with 1 thing and end up bringing 12 other things into it, making it a huge mess and super confusing." - Krystal Links to resources: The Contractor Fight Facebook Group The Contractor Fight TV