AM/PM Podcast

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon. What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine. A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.   Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint. In episode 508 of the AM/PM Podcast, Shivali and Josh discuss: 00:00 - Introduction 00:52 - Josh Hadley’s Background And Why TikTok Shop Matters 02:46 - When Amazon Sellers Should Expand To TikTok Shop 06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators 07:14 - From Business Struggles To A TikTok Shop Breakthrough 11:51 - How To Find The Right Creators And Study Competitors 19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy 24:58 - Why Off-Platform Creator Contact Is Critical 27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts 28:54 - Commission Rates, Creator Selection, And Why Small Creators Win 36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building 45:06 - Why TikTok Shop Is Still A Gold Rush For Brands

Amazon reveals the 2026 Prime Day dates, new fee changes shake up this year’s Prime Day, and Walmart pulls back on ChatGPT commerce. Catch the latest buzzing e-commerce news on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon is reportedly moving its annual Prime Day sale this year https://sea.mashable.com/tech/43199/amazon-is-reportedly-moving-its-annual-prime-day-sale-this-year Did Amazon Make Prime Day Deals More Expensive? Amazon has outlined key Prime Day planning deadlines in Seller Central, including a May 26 cutoff for deal submissions, a May 27 deadline for AWD inventory and minimal-split FBA shipments, and a June 5 deadline for optimized split shipments, while strongly hinting that the event could land in the final week of June. The update also brings higher promotion costs and stricter pricing rules, including a $100 upfront fee and 1.5% variable fee on Prime Exclusive Discounts, while Bradley highlighted Amazon’s added FAQs sent to Helium 10 to help sellers navigate the changes—clarifying topics like early-submission discounts, how promotional sales are calculated, when fees are charged, how often deal recommendations refresh, whether pricing can be edited, and how coupon activity now affects the 30- and 60-day lowest price requirements. New Feature Alert: Helium 10 has launched TikTok Shop UK support, letting sellers convert Amazon UK listings into TikTok Shop-ready listings with AI in seconds. The feature is now in Platinum and Diamond members. Walmart says ChatGPT checkout converted 3x worse than its own website https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/ Strategy of the Week: Helium 10’s Search Query Analyzer lets sellers review up to 12 months of Amazon search query performance data with AI insights in seconds, helping uncover top-converting and low-visibility keywords. Upgrade your membership to Diamond with code SSP20 for up to 20% off for 6 months. Reminder: Amazon’s commingling policy ends March 31st, meaning brand owners can rely on UPCs instead of FNSKU labels for many products. The change could simplify sellers' prep and labeling. Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon is about to make things a lot harder for the post office https://qz.com/amazon-cuts-usps-package-volumes Webinar: 10 Strategies That Could Get you $10K Bradley Sutton and Shivali Patel will host a live March 31 workshop sharing 10 proven strategies that can directly grow sales and profit, including one tactic that added $11K in profit. Register now at http://h10.me/10tips to save your spot. That’s it for this week’s Weekly Buzz. Thanks for tuning in, and we’ll see you next Wednesday for more news, updates, and strategies to help you stay ahead in e-commerce. (Timestamps) -  In episode 507 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:42 - Amazon announces Prime Day 2026 Dates! 04:24 - Did Amazon Make Prime Day Deals More Expensive? 12:42 - Migrate your Amazon UK Listings to TikTok Shop UK 14:20 - Amazon Big Spring Deals Live 17:17 - ChatGPT Checkout on Walmart Was a Failure 19:57 - Analyze 1 Year of SQP Data In Seconds 23:58 - Reminder: Comingling Ends Next Week! 24:49 - Amazon vs. Post Office 26:13 - 10 Strategies That Could Get you $10K

Want higher Amazon conversions? Shivali and Carrie break down a real listing to reveal image, copy, keyword, and AI optimization strategies sellers can use fast. What separates an average Amazon listing from one that consistently converts? In this Helium 10 Listing Teardown episode, Shivali Patel and Carrie Miller break down a real product listing and show Amazon sellers how to evaluate every part of it with a sharper eye. From the main image to the A+ Content, they explain how small changes in positioning, clarity, and context can make a big difference in click-through rate and conversions. The lesson is clear: every image should communicate one strong idea, and every part of the listing should help shoppers instantly understand the product and why they should buy it. The episode also highlights how sellers can use customer feedback and copywriting strategies to improve conversions. Shivali and Carrie talk through why vague or repetitive messaging weakens a listing, why lifestyle context matters, and how reviews can reveal both your strongest selling points and your biggest conversion blockers. For Amazon sellers, this is one of the most practical takeaways from the episode: if your listing promises machine washability, your packaging, tags, and product details all need to match. Better listings are not just about better keywords. They are about building trust, reducing confusion, and attracting the right buyer. From there, the episode dives into Helium 10’s Listing Analyzer and Listing Builder tools, showing how sellers can compare competitors, find meaningful keyword opportunities, and optimize listings faster using real Amazon data. They cover how to use search query performance, brand analytics, historical keyword data, and AI-assisted writing to create stronger titles and bullets without wasting hours doing manual research. For Amazon sellers looking to improve visibility and conversions in an increasingly AI-driven marketplace, this episode is a useful reminder that better rankings start with better relevance, messaging, and listing strategy. In episode 506 of the AM/PM Podcast, Carrie and Shivali discuss: 00:00 - Introduction 01:33 - How This Listing Audit Mindset Can Improve Any Amazon Listing 02:11 - First Impressions Of The Bat Bath Mat Main Images 06:07 - What Product Images Should Communicate To Shoppers 08:42 - Why Lifestyle Images Can Increase Conversions 10:18 - A+ Content Mistakes, Repetition, And Clearer Messaging 14:14 - Using Reviews To Uncover Selling Points And Conversion Issues 17:23 - Improving Titles, Bullets, And Keyword Relevance 25:37 - Rufus, Backend Descriptions, And Listing Context 27:20 - Using Listing Analyzer To Compare Competitor Images 35:15 - How Listing Builder Finds High-Value Keywords Faster 45:00 - Using AI To Write And Refine Amazon Listing Copy 50:17 - Final Takeaways For Optimizing Listings Faster With Helium 10 Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!    

Amazon is driving traffic and shoppers beyond Amazon.com, new Sponsored Products prompts are rolling out, and 1-hour delivery is now launching in select cities. These and more on this week’s episode of the Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Opens Shop Direct to More Merchants in E-Commerce Pivot https://www.techbuzz.ai/articles/amazon-opens-shop-direct-to-more-merchants-in-e-commerce-pivot Sponsored Products prompts and Sponsored Brands prompts https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts/ For our new feature alert, Helium 10 Review Insights is back, helping sellers instantly see what buyers love, hate, and what is hurting ratings so they can fix listings faster, beat competitors, and drive more sales. Amazon launches 1-hour shipping in US cities to challenge Walmart https://finance.yahoo.com/news/amazon-launches-1-hour-shipping-100457426.html Walmart quietly makes a key change in every store https://finance.yahoo.com/news/walmart-quietly-makes-key-change-181000250.html Advanced sellers should consider upgrading to Helium 10 Diamond to unlock deeper historical data, brand analytics, search query insights, and share-of-voice tools that make competitor and market analysis much easier. Use code: SSP20 to get 20% off for 6 months. That’s it for this week’s Helium 10 Weekly Buzz. Thanks for tuning in, and we’ll see you next week with more updates, tools, and strategies to help you stay ahead in e-commerce. In episode 505 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:41 - Amazon Sends Traffic to More 3rd Party Websites with Shop Direct 03:40 - Sponsored Product Prompts and Sponsored Brands Prompts are now Available for US Amazon Sellers 07:51 - New Feature Update: Helium 10 Review Insights Is Back! 12:00 - Amazon Launches 1-hour Shipping 14:39 - TikTok Influencer Finder and Messenger Tool 18:29 - Walmart Rolls out Digital Price Tags in Stores 21:16 - Special Offer From Helium 10

What is the new gold standard for optimizing Amazon listings in 2026 for keywords and Amazon AI like Rufus? Discover how to do in seconds what used to take hours. What does it take to build a high-performing Amazon listing in 2026? In this episode, Bradley Sutton breaks down the new gold standard for listing optimization and explains why sellers can no longer rely on keyword stuffing or traditional SEO alone. Today’s best listings need to balance keyword indexing, conversion-focused copy, and AI-ready content that works for tools like Amazon Rufus.   Bradley walks through the full listing optimization process using a real product example, showing how sellers can pull keyword intelligence from multiple sources like Cerebro, historical keyword trends, Amazon’s Search Query Performance, and Amazon Brand Analytics. He explains why this layered approach gives Amazon sellers a much more complete view of what actually drives visibility and sales. For Helium 10 users, the biggest breakthrough is that the new Listing Builder can now combine this process into an 8-in-1 keyword research workflow, turning what used to take hours into something that can be done in seconds.   The episode also highlights how Helium 10’s Listing Builder goes beyond keyword collection. With new AI features, sellers can analyze product images, customize brand voice, use competitor ASINs for style inspiration, prioritize must-win keywords, and generate listings designed for both Amazon search and AI-assisted shopping. Bradley and Andrew also show how Rufus optimization helps sellers answer shopper questions directly inside the listing, including use cases and objections that may never appear in standard keyword research.   If you sell on Amazon and use Helium 10, this episode is a must-watch. It shows how to create listings that are built for the real online shopping environment of 2026, where success means ranking in search, converting shoppers, and giving Amazon AI the context it needs to help close the sale. In episode 504 of the AM/PM Podcast, Bradley and Andrew discuss: 00:00 – Introduction 01:20 – Why Listing Optimization Must Balance SEO and AI 05:02 – Using Xray & Cerebro to Find Core Competitor Keywords 09:23 – Why You Must Exclude Variations in Keyword Research 10:18 – Using Historical Keyword Data to Find Past Winners 12:05 – Search Query Performance and the Keywords That Actually Drove Sales 15:18 – Using Brand Analytics to Validate Competitor Converting Keywords 17:45 – Helium 10 Listing Builder’s 8-in-1 Keyword Research Workflow 24:02 – Why Modern Listings Need SEO, GEO, and Rufus Optimization 32:53 – AI Image Analysis, Brand Voice, and 10-Bullet Listing Strategy 37:36 – Enhance With Rufus: Answering Shopper Questions Inside Your Listing 40:00 – Generating the Listing and Prioritizing Top Keywords Automatically 44:18 – Why Rufus Optimization Matters for Conversion in 2026

How will Amazon address the ad fees charged during the Thursday outage? Gain up to 23% more sales this spring. And Walmart is now rolling out digital labels nationwide over physical tags.   We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon convenes ‘deep dive’ internal meeting to address outages https://www.cnbc.com/2026/03/10/amazon-plans-deep-dive-internal-meeting-address-ai-related-outages.html Sellers Say Amazon Charged Ad Fees throughout Thursday’s Outage https://www.ecommercebytes.com/2026/03/07/sellers-say-amazon-charged-ad-fees-throughout-thursdays-outage/ Amazon Seller Central: Refresh your product detail page videos this spring https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTUZaTlU3VlNDTUZVQVRH Walmart to add digital price labels to all US stores https://www.newsnationnow.com/business/walmart-digital-price-labels-stores/ Seller reactions to TikTok Shop changing stance on shipping and fulfillment https://www.retailbrew.com/stories/2026/03/05/seller-reactions-to-tiktok-shop-changing-stance-on-shipping-and-fulfillment In episode 503 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:41 - How Will Amazon Address Ad Fees Charged During the Outage? 04:27 - Listing Builder Updates: Consolidated ABA & Keyword Research Experience 09:13 - Download our Helium 10 App for Improved Visibility 10:48 - Add Videos to Listings for Up to 23% More Sales This Spring 12:09 - Walmart Replacing Paper Tags with Digital Labels Nationwide 13:30 - Search Query Analyzer 17:06 - TikTok Shop Shipping Shakeup Sparks Seller Debate

In this episode, let’s talk about advanced Amazon seller strategies that are discussed only in private. We pull back the curtain on what elite sellers are quietly doing and what you should start testing next. Most sellers focus on the obvious levers, ads, keywords, and pricing, while the real winners quietly play a different game. In this AM/PM episode, Bradley Sutton and 8-figure seller Leo Sgovio unpack the strategies top Amazon sellers rarely say out loud, from backend ranking fixes to AI-driven creative and off-Amazon intel.   Leo breaks down how Amazon browse tree changes can silently wreck rankings, and how to repair it using Category Listing Reports plus the BrowseTree Guide so your attributes match what Amazon actually accepts. Then he shows how some sellers “launch” with huge review counts by consolidating variations and even leveraging international review history. From there, the episode shifts into speed: AI tools to generate better hero images, systems to make your site crawlable for LLMs, and how press releases can help you appear in Google AI Overviews faster than traditional SEO.   Finally, Leo goes outside Amazon: using Reddit for GEO, finding Shopify winners by tracking checkout traffic, and reverse-engineering competitor funnels through the Meta Ad Library and presell pages. He closes with a warning every brand should hear: a black-hat cloaking attack that can suppress your Buy Box. If you want tactics you can apply today and threats you need to defend against tomorrow, this one is a must-listen. In episode 502 of the AM/PM Podcast, Bradley and Leo discuss: 00:00 - Introduction 02:34 - Strategy 1: How To Fix Your Tanked Rankings Due To A Wrong Product Categorization 12:11 - Strategy 2: How To Uncover Your Competitor Just Launched a Product with 100+ Reviews 17:02 - Strategy 3: Quickly Brainstorm New Hero Image with this Gemini Gem 19:35 - Strategy 4: Enable your Website to be Indexed by LLMs with this Automated GPT 24:09 - Strategy 5: Show Up in Google AI Overview in 7 Days 27:18 - Strategy 6: Where to Find Inspiration for your Product Creatives and Listing Images 31:38 - Strategy 7: Dominate Reddit for AEO/GEO 36:56 - Strategy 8: Discover Shopify's Top Selling Stores 40:24 - Strategy 9: Exploiting Competitors Outside Traffic Funnels 45:48 - How to get more Advanced Strategies Monthly 53:56 - Strategy 10: How to Control the Order of the Variations on your Listing 54:47 - Legal and Ethical Disclosure 54:57 - Threat Alert: Cloaking attack with fake retail pages can suppress your Buy Box, how it works, and what to watch for

Meta no longer accepts credit cards, ChatGPT is converting better than organic search, and Amazon Multi-Channel Fulfillment gets key updates plus more buzzing news in this week’s episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Meta Ends Credit Card Payments for DTC Ad Accounts—Amazon Next? https://www.ecomcrew.com/meta-ends-credit-card-payments-dtc-advertisers/ A new analysis of 94 e-commerce sites found ChatGPT referral traffic converts 31% higher than non-branded organic search (1.81% vs 1.39%), driven by stronger buyer intent from AI-assisted shoppers. While AI traffic volume is still small, it’s growing fast, making AEO/LLM optimization (structured content, FAQs, and schema) an early-mover advantage rather than a replacement for SEO. Helium 10’s new Listing Builder AI is now available to Diamond members and is built to save major time by pulling keywords from multiple sources and generating an optimized listing with AI—complete with an SEO score and the option to match the tone/style of a listing you like. Want the full walkthrough and strategy behind it? Watch the webinar replay here: https://h10.me/listingreplay Helium 10 Diamond members also now have a new Follow Up tool feature that lets you set a preferred time window for automated emails and review requests. How Walmart is extending its brand advantage in the U.S. retail landscape https://yougov.com/en-us/articles/54191-how-walmart-is-extending-its-brand-advantage-in-the-us-retail-landscape Amazon Gives Sellers an Agentic Window Into Their Business https://www.pymnts.com/artificial-intelligence-2/2026/amazon-gives-sellers-an-agentic-window-into-their-business/ Explore, visualize, and act on your data with a new AI-powered workspace https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlNHOEhTUzgzQ0JTQ0s2 In episode 501 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:40 - Meta Cuts Credit Card Payments for DTC Advertisers 03:32 - Chat GPT Ecommerce Traffic Converts Higher than Organic Search 06:21 - Changes to Multi-Channel Fulfillment 08:10 - New Feature Update: Listing Builder AI 12:17 - Walmart is Expanding its Brand Advantage 14:31 - How Historical Data Can Give You a Competitive Advantage 19:13 - New AI-Powered Assistant to Visualize Data

Amazon may be testing a major review change, with some shoppers seeing only 10 reviews unless they apply for more. Amazon clarifies its multiple account policy. Plus, it’s Episode 500 of the AM/PM Podcast! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. In this episode, we’re switching things up with a fresh new look, and it’s the perfect time because this is Episode 500 of the AM/PM Podcast! Join us for a quick trip down memory lane as we celebrate nearly 10 years of the AM/PM Podcast and keep Manny Coats’ classic “How cool is that? Pretty cool, I think.” spirit alive. Amazon reviews might be acting weird again, and it could be more than just the usual “dog page” error some shoppers have seen for months. In this week’s first story, Bradley shares a new test showing up on certain customer accounts where you can only view 10 reviews and then have to “apply” to see more, with Amazon promising an email response within five business days. If this expands, it could push more shoppers toward Rufus-style review summaries rather than reading reviews directly, and it could significantly impact how sellers and tools analyze review data. Especially after Amazon’s crackdown that removed Helium 10’s Review Insights. The good news: the Helium 10 team is working on a new, fully “Amazon-compliant” version that still provides high-quality review insights, and Bradley asks viewers to share in the comments if they’re seeing the same review limits and whether they think it could roll out more widely. Amazon Seller Central: Account health tips for multiple selling accounts https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVFVQ1RDRThCSlJXUUhK Helium 10 New Feature Alert! Check out the new upgraded Cerebro with new Sponsored Rank filters, so you can instantly spot keywords where multiple competitors are bidding top of search. It’s a fast way to see which terms rivals are fighting for most, and what should be on your ad radar next. Amazon Seller Central: Upload Images now provides faster uploads and more flexibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTE5HMzJYWTlMRExVUUha Seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-introduced-enhanced-targeting-capabilities/ Next week brings a free AI monthly workshop with expert Andrew Bell showcasing Helium 10’s revamped Listing Builder, now an all-in-one “8-in-1” workflow that combines keyword research with AI optimization, including Rufus question targeting. Register here: http://h10.me/aim3226 If you’re in New York City, you can also catch Bradley in person at the ASGTG conference in Brooklyn on Thursday, March 5. It’s the 12th ASGTG event and his first time attending in eight years, so it’s a rare chance to meet up, network with sellers, and hear from a lineup of strong speakers. And yes, it’s famous for the food, apparently “Michelin-starred for an Amazon conference” levels, so come for the content and connections, and stay for the bites. Register here: http://h10.me/asgtg Thanks for tuning in! Check back next week for more buzzing updates and strategies to help you stay ahead in e-commerce. In episode 500 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:44 - Episode 500 of the AM/PM Podcast! 03:07 - Is Amazon Hiding Reviews From All Amazon Customers? 07:35 - Amazon Multiple Account Policy Clarification 10:45 - How To See What Keywords Competitors Are Advertising Top Of Search 13:06 - Amazon Seller Central Image Upload Update 14:27 - Faster Way to Search Amazon Brand Analytics 18:19 - Amazon Ads Display and Video AI Targeting 20:10 - Upcoming Webinar and New York Event Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!   Transcript: Bradley Sutton: Did Amazon make a huge new review update where for most people reviews won't even show up anymore? Amazon has clarified its multiple account policy. These stories and more on today's weekly buzz. Oh, by the way, this is episode 500 of the AM/PM podcast. How cool is that? Pretty cool. I think. Hello everybody and welcome to another episode of the AM/PM podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz where you give you a rundown of all the goings on in the Amazon Tik TOK shop and e-commerce world. We let you know what new features Helium 10 has, and we also give a training tip of the week.   Bradley Sutton: So let's get started and see what's buzzing. All right, guys, this is a new look. If you guys are watching this on the, our YouTube channel, uh, and the reason why we're doing something a little bit new, we're going to be testing out some new looks for the Weekly Buzz here because this is episode 500 actually of the AM/PM Podcast. Now, as you guys know, the, the Weekly Buzz has not been on the AM/PM podcast the whole time. It just actually started here a few months ago, but going back to the original guys, do you know when the very first ever AM/PM podcast was take a look here on a, it's on our YouTube channel for AM/PM podcasts. It was almost exactly 10 years ago.   Bradley Sutton: Guys, the first episode dropped or March 4, 2016 on YouTube and now here almost exactly 10 years later, we have episode 500. Now, you know, throughout the, the years, we have had a lot of episodes on the AM/PM podcast. It was actually, uh, around, uh, when was this looks like, uh, 2017 when we started doing a, uh, the special intro that Manny would do. And actually, if you notice, uh, since we took the AM/PM podcast, uh, as host back, you notice what we do something very similar. Uh, now also to try and keep the spirit of the origin of the AM/PM podcast. Remember guys, before Helium 10 was around, the AM/PM podcast was here, right?   Bradley Sutton: The AM/PM podcast predates the, uh, you know, Helium 10. And so this is a, a big legacy for us here. And we want to remember the legacy that, you know, the founder of the AM/PM podcast, Manny coats did. That's why we integrate some of his catchphrases. Like how cool is that? Pretty cool. I think. And some of the other like intros and things that, that, that he would do. So, uh, hope that we were able to, to keep the legacy. Now, interestingly enough, speaking about the Weekly Buzz, the very first time we uploaded Weekly Buzz on YouTube, I know we used to do it somewhere else too. We were doing it since like 2019. I can't find where those videos were uploaded.   Bradley Sutton: It might've been Facebook, but the first episode that we had launched of the Weekly Buzz on YouTube was actually three years ago on the Helium 10 channel, when we had different employees here at Helium 10, uh, doing a Weekly Buzzes. So we've come a long ways, guys, 500 episodes and I love doing the AM/PM podcast. And I love also doing the Weekly Buzz, letting you guys know what's buzzing.   Bradley Sutton: So let's go ahead and hop into our first news story of the week. This is something that could be a Red herring or a false alarm but Part of this hasn't going on for a while All right So for some of us as you guys know when you hit reviews on Amazon like here I'm in a Graceful by Design Bible verse mapping journal. I hit the review count, right? It goes to the bottom and I scroll down here and I hit see more reviews. I get a dog page. Bradley Sutton: All right, so a lot of people have this this has been going on for months but now, there's something new where in a lot of accounts not everybody But Amazon is doing something where it says you can only see 10 reviews and you have to apply to be able to see more. I can't do it on this browser But let me bring another window into the screen here just a moment But for other customers like here in my account, this is a different I have to have a different window here because it's blocking me and unfortunately, I didn't screenshot how this looked and I clicked on something I'll try and explain what it was But when I click on that more reviews that more reviews page and scroll down here to the bottom I actually don't get a button that says see all reviews, but there was a button right here that said hey, apply to see more reviews and I clicked on it and then it says your request to see more reviews has been sent. You'll receive an email within five business days.   Bradley Sutton: Remember this is all as a customer now, this is kind of shocking to me because First of all as you guys know Amazon made Helium 10 take away our Review Insights tool where we could just download all the reviews and you know Allow you to parse through it and see what the common words are Amazon in like their AI crackdown which is kind of ironic because our tool had nothing to do with AI But it just got caught up in there since we're the biggest person who was looking at reviews. And so you guys know that Review Insights was taken away, but there's still other, you know Chrome extension and stuff out there that we're still doing it because they're not as big as us And so like Amazon didn't care too much about them. But here's the thing like This is kind of a significant change if for a lot of customers Amazon is saying Oh, no, you can only see 10 reviews now. What does that mean? Bradley Sutton: That means they'd be pushing people to like Rufus Right to be able to see what the summary of the reviews is and that by itself first of all I cannot imagine this being permanent but like that to me is an FTC lawsuit waiting to happen, right? So I kind of scared you guys with you know with the whole headline and how I started this but my personal opinion and guys I do not know any more than the next person I don't have any inside information from the Department of Amazon who's doing this But I cannot imagine any world where Amazon is gonna say hey for everybody You can only see 10 reviews now like they would be sued to high heaven like what I can't see what people think about this product, you know per se but who knows, you know, like I've been I've been wrong before about these things sometimes Amazon does stuff that might seem counterintuitive right but imagine a world where that does go through and customers can't see those reviews anymore like we're gonna see a big increase in people, you know finding out about Rufus and learning about it because through Rufus I mean even me even now I use Rufus sometimes to like summarize the reviews But then as Amazon sellers this would obviously affect you guys those of you who still use some kind of rudimentary means to download the reviews or you guys are doing what Amazon doesn't want you doing and that you have an AI who goes and tries to download the reviews that might not be available to you anymore. Bradley Sutton: Well guys, you know regardless of what Amazon is gonna do from the instant that we stop or we stop showing review insights. We were working up on a backup plan. So myself and Vincent on our team, we're gonna have something hopefully for you guys soon. And I say we as in like I don't have anything to do. I'm like not a developer I just came up with the concepts and our hard workers at our team are the ones who actually put it into it to play. But we're gonna have a brand new version of Review Insights soon That is a hundred percent Amazon compliant and gives you some insights into reviews without breaking Amazon's policies about downloading reviews or trying to use AI to summarize them, etc. So be looking out for that, but let me know what you guys know or what you guys think in the comments below. Could this possibly roll out to everybody where Amazon's just gonna stop Amazon buyers from being able to see a lot of reviews I mean for a while You've only been able to see like I don't know 50 or 100 could it be going down even more time will tell I guess. Bradley Sutton: All right next up, this is just from a Seller Central and it's entitled account health tips for multiple selling accounts. This has been clarified. I think, you know, pretty much like most people understand that. Yes, you can have multiple selling accounts. Those of us old schoolers remember that back in the day you couldn't have multiple accounts and you'd have to like kind of hide it.   Bradley Sutton: Now, that being said, it's interesting to note about what this says here. It says here, our multiple accounts policy allows you to operate one account per region unless you have a legitimate business need for owning more. Right. But here is the situations. That's a legitimate business deed. It says you may open separate accounts when you have distinct brands with different storefront names, manufacture products for separate companies or participate in programs, requiring separate accounts.   Bradley Sutton: For example, if you've registered one brand that sells soap and another that sells pet food, you can maintain two accounts to simplify management. So if you guys want to see all of the details of the policy on your dashboard, we have a link right here down below. There is a link to the seller code of conduct that talks about multiple accounts, but here's the part that's important. This is not necessarily new. This is as old as time, as long as this policy has been around, but it's something that's a good reminder. It says here, learn how policy issues affect related accounts.   Bradley Sutton: It says, if there's a violation of our selling policies or the seller code of conduct for one account, all your related accounts may be impacted. Depending on the situation, we could cancel listings, suspend, deactivate accounts, suspend payments across all your selling accounts, right? So this is something that's important to understand is yes, you can have multiple accounts, but still a lot of sellers, including myself, we take the same measures that we did back in the day when Amazon frowned more on multiple accounts.   Bradley Sutton: And that is we keep our accounts completely segregated for this exact reason that, that they're, that they're talking about here. Basically, what does that mean? Segregated? When I launch a new Amazon account, if I don't want to tie it to my other accounts, what I do is I usually get a remote server. You know, there are these like, it's like renting a computer in another place. And that's where I create, I log in remotely to that computer.   Bradley Sutton: And that's what I use to create the account. And then that's the only place where I ever log in on an admin account, right? From the, from day one, from that account, what I do is I then make a sub account and now it's the sub accounts that I log in on my personal computers and things like that, right? This is a way where, Hey, heaven forbid, something happens to one of my accounts. They're not all hopefully tied together so that all my accounts all of a sudden get suspended. So it's important to review these policies, guys, especially if you're thinking of having multiple accounts or you do have multiple accounts. But you know, some people might think I'm paranoid the way I do things, but I just don't want any beef, you know, with Amazon. And so that's why I do it that way.   Bradley Sutton: All right, next up we have our new feature alert of the week. And this is in Cerebro our most used tool. You guys, a while back years ago, we have seen this feature where it's called the advanced rank filter. And if those of you old school, you guys might have remembered, this was a feature that I actually dreamt like it was in a dream I had.   Bradley Sutton: And then I took it to the product team and five months later it was, it was a tool that's never happened before. I'm not sure it's ever going to happen again, but it just shows you how much I live and dream and breathe Helium 10. But if you look here, the old, the, the one that was the dream filter was number of organic competitors and competitor organic rank.   Bradley Sutton: Basically what that has meant is if we have like five competitors, I can say, Hey, show me the keywords where at least one and a max of two or whatever I want was ranking between one and 10 or one and five. So it's like, Hey, who's showing up organically at least once or multiple competitors are all in the top 10 or top 30 or top 100 or whatever. But what we never had was something for a sponsored ranks.   Bradley Sutton: What if you want to know, Hey, out of all of these coffin shelves that I just put here into Cerebro, how many of them or what keywords have at least two of these competitors advertising top of search, like in the top like seven positions. All right. So what I would do here, these are our brand new filters under number of sponsor competitors on a put minimum two and competitor sponsored rank between one and seven.   Bradley Sutton: And let's see if there are any keywords here that are going to show up and look at that. There's seven filter keywords, coffin shelf, large coffin, bookcase, coffin shelf or wall. Where is this data coming from? It's coming from the sponsored rank count and average. And so as you can see, if I put my mouse over here, I can see that Helium 10 has detected multiple competitors, all advertising in the top of the search. And so this is a great way to be able to see, Hey, what are the most important keywords from an advertising point of view that my competitors are concentrating on? So I hope you guys can take this new feature for a test drive. I believe this is in all plans, Platinum and Diamond and above.   Bradley Sutton: Next up another new update from seller central. They talked about this week entitled in this article, upload images now provides faster uploads and more flexibility. All right. So there's an upload image section where you can do things in bulk, you know, as opposed to editing your listing one by one, and then going to the pictures tab, you can actually upload, uh, the, uh, you know, images.   Bradley Sutton: Now this is not new, but what's new? Well, now you can actually upload both multiple individual images. It says, and zip files, right? That's pretty cool because like sometimes you might get zip files from your designers, right? And then you have to unzip it and then copy it to your desktop and then upload it. But now, no, you don't have to you can upload a zip file directly to Amazon seller central. You also now have flexible file naming. Amazon says and simplified sibling ASIN management. What does that mean?   Bradley Sutton: Well, let's say you've got a listing that has a lot of variations, a lot of child items instead of one by one, adding the images for each one, maybe like coffin shelf, maybe, uh, you know, all of the images about the coffin gift box are the same. That's what it is for my coffin shelf. Instead of having to upload it every single to every single color, I can take that one gift box image and upload it across like all of the siblings or all of the children, uh, listing. So if you guys want more information, check the link below.   Bradley Sutton: All right, next up, we've got our strategy of the week and it is going to be handled by Carrie and she's going to be talking about Amazon brand analytics.   Carrie Miller: This is another powerful feature in Helium 10 that you're not going to find anywhere else. So if you remember the 4th of July decorations product that we analyzed earlier, well we used historical data to see which keywords drove sales in past peak seasons. So what I want to do is take this a step further and we're going to use brand analytics to, to get some historical data.   Carrie Miller: So Amazon's brand analytics shows us the top three most clicked and highest converting products for a given keyword. And it even tells us the conversion share, how many sales came from a specific search term. So, and again, with brand analytics, you need to make sure that your Helium 10 account is connecting connected to seller central and you have access to brand analytics in order to get this data.   Carrie Miller: So again, it's going to show the top clicked and top converted. Now what I have here is I actually have searched that top ASIN from the 4th of July and I'm basically checking for this week, the week of the 5th of January 5th to the 11th. And I'm not going to see a lot of product rankings for like 4th of July, but I have seen, I am seeing a lot of other things.   Carrie Miller: Like I see patriotic decorations, red, white, and blue, patriotic party decorations. So there's quite a bit of decorations actually being searched in January. But what if I wanted to go back and I want to see all of those, you know, basically keywords that this particular product is, you know, showing for up for in the top three clicked and top converted products.   Carrie Miller: So I'm going to go to black box and I'm going to paste in the ASIN of that particular product again, and I'm going to just go here and I'm going to go back in time and I'm looking even for Memorial Day. So I want to see all those Memorial Day keywords even. So maybe I'll just go, you know, May and all of these weeks and I actually can check all of these weeks instead of having to download this individual information and kind of figure out all the spreadsheets and kind of just sort through it all.   Carrie Miller: And this would take hours and hours and hours before, but I'm just going to actually, I'm going to go through July or June. And so I'm going to just basically find all the keywords and I'm going to apply the filters. I want to find all the keywords where this product was ranked in the top three and top click converted.   Carrie Miller: And it is actually going to show you what week. So week 21, week 22. So we've got red, white and blue decorations and where it's ranking here. So we've got all of this incredible data. We've got 55 really highly important keywords for this product. You've got even firework decorations.   Carrie Miller: So we've got patriotic birthday decorations, American parties. So people are having American parties, a lot of really great keywords, independence day, decorations, patriotic decorations. So you can find all of those keywords that this particular product is ranking for error, basically being the top click and top converted for this particular product.   Carrie Miller: So why is this a game changer? Well, this data has always been available in seller central, but getting it took hours and hours of downloading, filtering, and sorting through millions of rows of keyword data. And honestly, I wasn't really able to do it because it, it, every time I tried to download it, it would just take hours and hours.   Carrie Miller: And I think you really needed a developer to do that. But with Helium 10, I get instant access to Amazon's own insights, not just guesses, but actual clicks and conversions data straight from Amazon. And that's it for this advanced strategy, a unique feature only in Helium 10. And it's available to diamond plan members with brand registry. And it saves hours of manual work while uncovering hidden keyword opportunities.   Bradley Sutton: Thank you very much, Carrie. That is one of the features that is used on our Diamond plan guys. Diamond is our most popular plan. Make sure to give it a test drive. Use code SSP20 if you guys are interested in signing up for the diamond plan once a month, you just get 20% off. You can cancel at any time, but brand analytics is one of the top features you cannot get anywhere else. Make sure to get the diamond plan so you can take advantage of that.   Bradley Sutton: All right. Next article of the week is from Amazon advertising. It's entitled seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon ads. Now this is affecting a display video, an audio campaigns and product and in-market category. So this is an AI powered multi-signal intelligence is what Amazon is calling it to autonomously combined behavioral and contextual signals. I need to autonomously figure out what the heck this, these phrases mean.   Bradley Sutton: This is a language to advance for me. And anyways, Amazon continues. It's streamlines campaign setup and eliminates the need to create multiple line items for different targeting approaches. Now the first part is product targeting. It says it enables advertisers to reach shoppers in market for specific products by leveraging Amazon's proprietary shopping signals to connect with audiences interested in complimentary products. All right.   Bradley Sutton: So, you know, Amazon has tons and tons of data on how people shop and their behaviors and stuff. And so basically it's using AI now to help your, you know, sponsor display product targeting campaigns to reach relevant audiences. So basically under the targeting tab, you are going to see a new button that says add targeting with AI.   Bradley Sutton: And that is what, you know, this announcement is about now. Why is this important? Amazon says by leveraging Amazon's proprietary shopping and search signals through AI powered optimization, advertisers can reach high intent audiences, whether they're shopping for specific products, browsing categories, or engaging with content all while maintaining control over their targeting strategy.   Bradley Sutton: All right. So as with almost anything that Amazon advertising comes out, it's worth a try. Those of you using sponsored display and sponsored video, give it a try and let us know what you think.   Bradley Sutton: All right. Next week, I believe the first one is going to be on March 2nd, which I believe is Monday or Tuesday. Guys, I am doing a special workshop with AI expert, Andrew Bell. We're going to be talking about Helium 10's game changing new listing, but why is it game changing? I don't use that word. Always. It changes the game because the game before was all right, I need to make a listing. I have to run Cerebro regular search. I'm going to do Cerebro opportunity keywords.   Bradley Sutton: I'm going to do historical Cerebro. I'm going to do an advanced rank filter in Cerebro. Kind of like the one I just showed you guys today. Now I go to Amazon brand analytics. Now let me go ahead and go into search, create performance. And you tie in all of these keyword data points. And then you create your listing with something with AI, perhaps that was, you know, created two years ago. Well, why the game has changed now is listing builder is now eight and one. You can do all of that in just one step, right?   Bradley Sutton: And you, we have a completely revamped scoring system. I talked a little bit about this last week in the Weekly Buzz, but what we are going to do on Monday in this workshop, we're going to show you the gold standard of what you should be doing when you're creating a new listing or optimizing an existing one, leveraging both the most up-to-date best practices for Amazon SEO with AI. All right.   Bradley Sutton: AI is going to create the listing for you, but it's also being been designed by Andrew to help optimize for AI. For example, there's a field now where you can enter ASINs and we will make sure that your listing answers the questions from Rufus for those ASINs. What are the questions that the Amazon AI algorithm, including Rufus asks about commonly about products?   Bradley Sutton: We're going to make sure that it's still going to use all the keywords that you find in your keyword research, but now it's going to make sure that your listing is written in a way where it is optimized also for AI. So guys, this is a super, super important workshop we're doing. If you guys want to register it's free of course,   Bradley Sutton: h10.me/aim3226. All right. H10.me forward slash AIM. Uh, next week also in person, if you guys want to meet me, anybody in New York city, I'm going to be at the ASG TG conference, the 12th one for the first time in eight years, I am going to be there in Brooklyn, New York, Thursday, March 5th. If you guys want tickets, go to h10.me/asgtg. There's going to be some great speakers there. This conference hands down has the best food that you've ever had. And an Amazon conference is like Michelin starred pretty much.   Bradley Sutton: So, you know, come for the great talks, stay for the food, whatever the reason is, it'd be great to see you this Thursday. All right, guys, those of you watching on YouTube, let us know what you think of this new format. Uh, let us know in the comments below. You want us to tweak a little something. Let us know in the comments below. Thank you guys for tuning in. We'll see you next week to see what's buzzing.  

Build 100 TikTok Shop orders per day without messing up your Amazon sales. Our guest reveals what finally made it “click,” plus the mistakes that almost shut it down. If you’ve been wondering how to hit 100 TikTok Shop orders per day without cannibalizing your Amazon business, this TikTok Thursday episode is built for you. Host Shivali Patel sits down with Alina Vlaic, an Amazon seller, operator, and owner of the AZrank agency, who’s been deep in the trenches, to unpack what it takes to make TikTok Shop work consistently (not just a lucky spike).   Alina walks through the behind-the-scenes journey: what she focused on first, the signals that told her a product could win on TikTok, and the moments where things went sideways. On TikTok Shop, momentum can change fast. This episode gives you the mindset and the practical direction to test smarter, avoid common traps, and keep moving even when the platform throws curveballs.   If you want a repeatable system, not vague motivation, listen through and take notes. Then pick one action to implement today, because the sellers who win on TikTok Shop are not waiting for perfect clarity. They are testing while everyone else is still overthinking. In episode 499 of the AM/PM Podcast, Shivali and Alina discuss: 00:00 – Introduction 01:12 – Why Alina’s Known for Ranking and Indexing 04:16 – The 10-Point Practical Playbook (Amazon to TikTok Shop) 05:13 – The Proof: How They Hit Nearly $1,000/Day and 100 Orders/Day 06:27 – Key Setup: Linking TikTok Page & Shop for Shoppable Content 08:38 – Don’t Assume It’ll Work: How to Test Your Amazon Catalog Fast 11:39 – Content Strategy: Why Your Own Posting Still Matters 15:57 – The $2,000 GMV Unlock for More Creator Access 18:40 – The Drop: Violations That Crushed Visibility and Limited Orders 20:39 – The Fix: Using Tools to Escalate and Clear Violations 33:59 – Creative “Reverse Hook” Strategy  39:00 – Q&A