#502 - Amazon Strategies Top Sellers Only Share Behind Closed Doors

In this episode, let’s talk about advanced Amazon seller strategies that are discussed only in private. We pull back the curtain on what elite sellers are quietly doing and what you should start testing next.

Most sellers focus on the obvious levers, ads, keywords, and pricing, while the real winners quietly play a different game. In this AM/PM episode, Bradley Sutton and 8-figure seller Leo Sgovio unpack the strategies top Amazon sellers rarely say out loud, from backend ranking fixes to AI-driven creative and off-Amazon intel.

Leo breaks down how Amazon browse tree changes can silently wreck rankings, and how to repair it using Category Listing Reports plus the BrowseTree Guide so your attributes match what Amazon actually accepts. Then he shows how some sellers “launch” with huge review counts by consolidating variations and even leveraging international review history. From there, the episode shifts into speed: AI tools to generate better hero images, systems to make your site crawlable for LLMs, and how press releases can help you appear in Google AI Overviews faster than traditional SEO.

Finally, Leo goes outside Amazon: using Reddit for GEO, finding Shopify winners by tracking checkout traffic, and reverse-engineering competitor funnels through the Meta Ad Library and presell pages. He closes with a warning every brand should hear: a black-hat cloaking attack that can suppress your Buy Box. If you want tactics you can apply today and threats you need to defend against tomorrow, this one is a must-listen.

In episode 502 of the AM/PM Podcast, Bradley and Leo discuss:

• 00:00 - Introduction
• 02:34 - Strategy 1: How To Fix Your Tanked Rankings Due To A Wrong Product Categorization
• 12:11 - Strategy 2: How To Uncover Your Competitor Just Launched a Product with 100+ Reviews
• 17:02 - Strategy 3: Quickly Brainstorm New Hero Image with this Gemini Gem
• 19:35 - Strategy 4: Enable your Website to be Indexed by LLMs with this Automated GPT
• 24:09 - Strategy 5: Show Up in Google AI Overview in 7 Days
• 27:18 - Strategy 6: Where to Find Inspiration for your Product Creatives and Listing Images
• 31:38 - Strategy 7: Dominate Reddit for AEO/GEO
• 36:56 - Strategy 8: Discover Shopify's Top Selling Stores
• 40:24 - Strategy 9: Exploiting Competitors Outside Traffic Funnels
• 45:48 - How to get more Advanced Strategies Monthly
• 53:56 - Strategy 10: How to Control the Order of the Variations on your Listing
• 54:47 - Legal and Ethical Disclosure
• 54:57 - Threat Alert: Cloaking attack with fake retail pages can suppress your Buy Box, how it works, and what to watch for